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soso's Substack

business mentalist

My personal Substack

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues11Founded4 months agoLast Issue19 days ago
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Latest Issues

You Don't Have a Delegation Problem. You Have a Control Problem.

Every founder says they want to delegate more.

They read books. They attend workshops. They hire people. And then, quietly, without fully meaning to, they take the work back. They add themselves to every thread. They review what didn’t nee...

19 days ago
5

Your Business Won't Kill Itself. But You Might.

Most people assume businesses die from the outside. A competitor shows up. The market shifts. Investors pull back. These things happen and they’re real. But when you sit with the founders who’ve lost companies they poured years into, the st...

a month ago
5
2

The Missing Growth Layer Most Substack Writers Ignore

Starting on Substack feels like leverage.

You can share ideas, document lessons, build an audience, all without permission.
The surface area is infinite. But growth doesn’t come from publishing alone.

It comes from understanding what...

2 months ago
8
1

Why Entrepreneurs Quit: The Mind’s Secret Shortcut to Comfort

I’ve always been fascinated by business psychology.

In this article, I want to explore a question many entrepreneurs face: why do we tend to quit? Why, when things get hard or don’t match the vision in our minds, do we feel the urge to “p...

3 months ago
4

Why Successful Builders Track Inputs, Not Outcomes

Two years ago, I co-founded a DeFi app on blockchain. We spent a year building it with 3 co-founders, Our test beta phase hit 150K+ unique users. And our daily active users looked solid too. I could already see the exit, the headlines, the...

3 months ago
3
1

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  • business mentalist

    Exploring the hidden iceberg of business psychology

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