Reletter
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Sound Machine

William Rauscher

Transmitting weekly from the frontlines of audio culture. In each issue I'll pluck one sound from the news, culture or daily life, and debrief on why it's important for your clients, brands, and how we listen now.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues36Founded5 years agoLast Issuea year ago
Active

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williamrauscher.substack.com
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Latest Issues

A User's Guide to Defying Gravity

[Warning: Wicked spoilers throughout. Weren’t expecting that, were you?]

I’ll begin this post about Wicked by saying that I haven’t read the book or seen the musical. I have seen the Part I of the film adaptation, so take what I’m about to...

a year ago
1

The United States of Waylon Jennings

I. It’s Outlaw Time

Waylon smells. Some people, you can just tell by looking at them, even a picture of them. Waylon Jennings is one of those people. Google him: every portrait emanates a leathery, sawdusty, arm-pitty well-drink whiskey f...

a year ago
3
1

Waiting for the Miracle

  1. Leonard Cohen

Baby, I've been waiting
I've been waiting night and day
I didn't see the time
Yeah, I waited half my life away
There were lots of invitations
And I know you sent me some
But I was waiting
For the miracle,...

a year ago
2

The Old Man's Back Again

Prague Spring ended in summer. On August 21, 1968, a phalanx of Soviet tanks rolled through Wenceslas Square, Prague’s bustling main thoroughfare, in a dramatic show of force designed to bring the Spring’s period of democratization througho...

2 years ago
3

If There's Hell Below, We're All Gonna Go

It’s been a minute. I try to write when I have something to say—something under my skin. Today I do. Maybe it’s the times we live in.

Curtis

Thanks for reading Sound Machine! Subscribe for free to receive new posts and support my work....

2 years ago
1
1

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    Creative director, brand consultant & journalist

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