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Artwork for Source of Truth

Source of Truth

Alex Dean, Jonathan Mendez, Tom Affinito, John Bourous

Charting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI

Platform
Substack
PricingOnly free issuesPublishesInfrequently
Issues8SubscribersRead sourceoftruth.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Preserving first-party identity in an ITP 2.0 world

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Authors

The writers behind this newsletter.

  • Alex Dean

    CEO & Co-founder of Snowplow (www.snowplow.io). London / Boston / Sydney.

  • Jonathan Mendez

    Jonathan’s career has bridged leadership roles and success in eCommerce, AdTech, MarTech and now AI. It’s threaded together by his productization of first-party data/analytics/ML to deliver relevance to consumers and customer growth to brands.

  • Tom Affinito

    Dabbling with marketing, data science, AI and faro shuffles.

  • John Bourous

    Shaping and sharing the go-to-market story of Snowplow. Join me as I explore the latest trends, challenges, and opportunities in the world of marketing technology.

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