Source of Truth
Alex DeanCharting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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sourceoftruth.substack.comLatest Issues
West Coast vs East Coast - the CDP rap beef
Disclaimer: Databricks is an investor in, and a strategic partner of, Snowplow.
After my last piece on the Databricks launch of CustomerLake, I thought I had got the CDP question out of my system - at least for a while! But reading the gre...
Databricks just announced CustomerLake, the agentic CDP
Disclaimer: Databricks is a strategic partner for Snowplow, and also an investor in Snowplow.
Data lake >> lakehouse >> CustomerLake
Today the news finally dropped: Databricks is launching its own Customer Data Platform, called Custom...
Source of Truth is back - with a new focus
Hi all,
It’s been almost two years since I last published here. A lot has changed in that time - at Snowplow, in the industry, and in what I think is actually worth writing about.
Thanks for reading Source of Truth! Subscribe for free to...
The Power of Zero-Party, Unstructured Data
I am delighted to introduce Snowplow’s own John Bourous, Senior Partner Marketing Manager, with an extremely timely take on unstructured data and the rise of multimodality:
In the ever-evolving landscape of AI and customer experience, a ne...
Architecting Marketing for AI
Introduction
I am delighted to welcome Tom Affinito, Head of Cloud Marketing at LiveRamp, to my Substack to share some emerging thinking around what we are calling ‘Architecting Marketing for AI’. Tom has been a great collaborator as we...
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Authors
The writers behind this newsletter.
CEO & Co-founder of Snowplow (www.snowplow.io). London / Boston / Sydney.
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