Charting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI
Platform | Substack | Pricing | Only free issues | Publishes | Infrequently |
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Issues | 8 | Subscribers | Read | sourceoftruth.substack.com |
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I am delighted to introduce Snowplow’s own John Bourous, Senior Partner Marketing Manager, with an extremely timely take on unstructured data and the rise of multimodality:
# Introduction
# Introduction
For this post I want to go deep into a high-profile, complex and technical topic: how we work with major brands and publishers to preserve the integrity of their first-party customer data collection. Balancing their objectives around identi...
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The writers behind this newsletter.
CEO & Co-founder of Snowplow (www.snowplow.io). London / Boston / Sydney.
Jonathan’s career has bridged leadership roles and success in eCommerce, AdTech, MarTech and now AI. It’s threaded together by his productization of first-party data/analytics/ML to deliver relevance to consumers and customer growth to brands.
Dabbling with marketing, data science, AI and faro shuffles.
Shaping and sharing the go-to-market story of Snowplow. Join me as I explore the latest trends, challenges, and opportunities in the world of marketing technology.
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