
If running your business feels harder than doing the work, you're in the right place. Plain-English conversations about the business decisions, money and systems no one teaches. From 30 years in the room with 8-figure business owners through 4 recessions.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 68 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||

Photo by Mike Kenneally on Unsplash
I’ve spent most of my career solving business problems with one constraint:
Before we add something, can we make what’s already here work better?
I didn’t think of it as a philosophy at the time.
It...
Photo by Dário Gomes on Unsplash
In thirty years of sitting inside other people’s businesses, I’ve heard a lot of sentences.
But five of them kept coming back.
Usually quietly. Often with a laugh. Always with something heavier underneat...
Photo by Soviet Artefacts on Unsplash
I’ve heard some version of this sentence from dozens of business owners.
Usually with an awkward laugh.
“There must have been a day they taught this and I missed it.”
The day everyone learned which...
Photo by Marko Kelecevic on Unsplash
“Are you free Friday?”
Evie’s college roommate texted on a Tuesday afternoon.
The weather looks perfect. Let’s go to the beach.
Without noticing, her brain had already started doing the math.
Not...
One of the biggest shifts in my own thinking has been realizing that numbers rarely answer the question we think we’re asking.
If this resonated, I unpack it further here.
I’d love to hear from you in the comments: What question are you t...
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The writers behind this newsletter.
Plain-English conversations about the business decisions, money, and systems no one teaches. From 30 years in the room with 8-figure owners through 4 recessions. Tools at Stillwater Studio. Bigger conversations here.
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