Sparrow One
Sparrow AdvisersThe one thing not to miss every month
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 92 | Founded | 6 years ago | Last Issue | 3 years ago |
| Active | |||||
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sparrowone.substack.comLatest Issues
How to build most valuable teams (MVTs)
The acronym MVP gets thrown around a lot. In team sports, it refers to “most valuable player”; if you’re managing a team, you probably have some idea of who your MVPs are and what you’ll do to retain them.
How can you recognize an MVP? Wh...
Revisiting the Streaming Wars
This month marks the end of an era: Ana is canceling her Max streaming subscription.
She's been a subscriber of some variant of HBO’s streaming offering ever since its launch back in 2010. But with Apple TV stealthily replacing the qualit...
Recalculating the new math in media
A few weeks ago, Disney’s boomerang CEO Bob Iger casually mentioned that Disney may sell off some of its linear TV divisions. Linear TV was once the very foundation of Disney’s content distribution strategy, but Iger said it may no longer b...
Revisiting Google’s DoubleClick Acquisition
A week before most of the advertising industry gathered at the Cannes Lions International Festival of Creativity—where Google is a big sponsor—)the European Commission initiated formal antitrust proceedings against the company and called f...
How to do Cannes Lions right
At the beginning of every summer, advertising professionals of all stripes converge on the Palais des Festivals et des Congrès for the Cannes Lions International Festival of Creativity. Behind that mouthful of a title lies a near-endless st...
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Management consultancy at the intersection of ad tech, mar tech, commerce, media & entertainment, telecom and emerging sectors.
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