Speci
Jack Cully\ud83d\udc4b Speci is a newsletter about technology, marketing and brand.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 4 years ago | Last Issue | 3 years ago |
| Active | |||||
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speci.substack.comLatest Issues
Apple Watch: from fashion fad to healthy success
An Apple Watch window display: the Apple Watch is surrounded by big, bright yellow flowers.
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On 9th September 2014 (unbelievably, approaching ten years ago), Apple unveiled a new product category – the first since founder Steve...
Everything Everywhere: EE’s brand new strategy
“New EE does more” – image from ee.co.uk
Steve Jobs evangelically claimed that Apple’s winning strategy is how the company controls both the software and hardware of it’s products, and it was those two elements that lead to a differentiate...
Changing Twitter’s name was Xtremely reckless
“The Twitter bird looking really sad, sat on its own. An X is looking at the Twitter bird, looking pleased with itself” via Bing Image Creator
From the Evening Standard, what seems like so long ago, back in August:
Elon Musk’s rebrandin...
If it ain’t Drake, don’t fix it
“Heart on My Sleeve”, a new Drake song featuring The Weeknd went viral last weekend. Which isn’t surprising – Drake and The Weekend are both huge artists with millions of fans. Except it wasn’t actually by Drake, nor did it actually feature...
Everything’s changing. Again.
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The iPhone plunged us into a new world where everything happened online
A world where Google and Facebook (and later, Amazon) were where marketing happened now.
We poured our marketing budgets into these channels because they to...
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