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The Social Roast

Richard Cook

What's hot (and not) in the world of social media marketing

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Substack
PricingOnly free issuesPublishesMonthly
Issues31Founded4 years agoLast Issue2 months ago
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cookywook.substack.com
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Latest Issues

social, i love you, but you're bringing me down

Hello friends,

No posts in two entire years is it? I offer no comment or explanation other than a vague shrug towards my nearly two year-old son. Exhausting stuff.

I write to you with important news. Existentially earth-shattering news, p...

2 months ago
7
1

🏆 the 2023 cookywook social media awards

Marketing awards are very strange. To an outsider, they celebrate the best creativity and talent the industry has to offer, where the most outstanding work gets its moment to shine. But as insiders, we know better.

Most marketing awards ar...

2 years ago
5
3

Stop me if you've seen this trend before

The internet used to be simple.

Something would happen. Something nice and easy. And then that would be all we talked about for the rest of the day.

Ed Balls tweets “Ed Balls”, and that’s your week sorted. Nothing else is getting done. Ev...

3 years ago
9

Social media isn't very social anymore.

Hi,

Hot out, innit? My fingers are literally gliding across my keyboard today, lubricated by sweat. An iced coffee rests by my side, a Dyson fan blows lackadaisically in my direction, and I’m thinking about social media again.

It’s bloody...

3 years ago
8
1

The Death of the Social Media Manager

Hello!

In his 1967 essay, "The Death of the Author", Roland Barthes argued for the diminishment of an author's intentions when analysing a text. Instead, he argued, what mattered is the interpretation the reader brings to it.

So, too, we...

3 years ago
4

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  • Richard Cook

    Social Media Manager, Monzo

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