Reletter
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Attribution and growth for Web 3

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Substack
PricingOnly free issuesPublishesMonthly
Issues28Founded4 years agoLast Issue10 months ago
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blog.spindl.xyz
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Latest Issues

In crypto, everything is an ad

Advertising is salesmanship in print.

-David Ogilvy, Ogilvy on Advertising (1983)


Here’s how the conversation goes when we try to sell a big wallet or exchange on Spindl ads.

Them: Ads are bad and we don’t like them.

...

10 months ago
12
3

Coinbase Wallet is joining the Spindl network

Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.

Thomas Davenport, JC Beck, The Attention Economy (2001)

Ou...

a year ago
5
2

Spindl is joining Coinbase

Attention is focused mental engagement on a particular item of information. Items come into our awareness, we attend to a particular item, and then we decide whether to act.

Thomas Davenport, John C. Beck: The Attention Economy (2001...

a year ago
12

How to really do onchain attribution

Root system of Myosotis decumbens, from the Wageningen University collection.

"For the want of a nail the shoe was lost;
For the want of a shoe the horse was lost;
For the want of a horse the battle was lost;
For the fail...

a year ago
8

Onchain social ads are here

Spind’s Web3 native ads inside Phaver’s social feed.

Like many successful products, News Feed Ads rode to success atop a tsunami-esque wave nobody had predicted, or at least hadn’t predicted to arrive right then and so quickly.

Chao...

2 years ago
9

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  • Antonio García Martínez

    Author 'Chaos Monkeys'. Formerly Facebook, Y Combinator and (briefly) Apple. I don't look for drama, drama finds me.

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