Sport inc.
Ed WarnerBurning issues in the world of sport
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 252 | Subscribers | Read | sportinc.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Credo
The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there ...
Stop making sense
I’m getting my excuses in early. What began as my AI-generated, pared-back London Marathon training programme has - due to entirely unforeseeable circumstances - become the skimpiest of prep for this weekend’s race. And yet Copilot will ins...
Roll away the stone
Rory McIlroy’s back-to-back Masters triumphs have triggered the inevitable mythologising. Destiny fulfilled, demons banished after previous heartbreak, a journey not only completed but now extended. If he was merely The Hero of Hollywood be...
Full metal jacket
Let me get the azaleas reference out of the way in this first sentence. After all, no Masters preview is seemingly complete without citing Augusta’s horticultural features. The flora are just one ingredient, though, in the secret sauce of g...
Authors
The writers behind this newsletter.
Former Chair of UK Athletics and the London 2017 World Athletics Champs. Now the Chair of GB Wheelchair Rugby and the Palace for Life Foundation. Author of Sport inc. - why money is the winner in the business of sport
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