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Spring Pointe

Spring Pointe is a founder journal from Rachel Huntington and Alyssa Arnold — building, operating, and investing in consumer brands in real time. We write weekly about what's working, what isn't, and the quiet, in-between decisions that shape how a brand

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues8Founded9 months agoLast Issue4 months ago
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Latest Issues

Dupe Culture has a Small Business Problem

Fourteen years ago, in the basement of a home in Montreal, a young mother was creating birthday parties for her two small children. The kind that feel magical from the moment they walk into the room. Not the same printed pattern repeated ac...

4 months ago
4

Designers & Contracts in an AI World

A designer recently asked us to add a clause to her contract.

She wanted written assurance that any work she created for the company would not be used to train AI systems that could later replicate her style.

It was not dramatic. It was t...

4 months ago
1

When the Plan Changes

There are moves you map out for years, and then there are the ones life quietly backs you into.

After the fire that took our store in January 2025, along with some unexpected drama with our house, we moved to New Hampshire last summer. It...

7 months ago
2

One Year After the Fire: What Remains, What Changed, and What We Learned

Background before we get to the Pointe

Before we get into what we learned or the details of the fire itself, it helps to understand what was standing there in the first place.

Bonjour Fête was built on a simple belief I held from the v...

7 months ago
1

The Dirty Details Behind Tariffs

What every consumer, brand, and retailer should understand about tariffs.

The tariff landscape can feel unsettling, especially if you are building or buying physical products.

Most founders encounter tariffs the same way: a surprise c...

7 months ago
3

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  • Frequently Asked Questions

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