Reletter
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SSQRD’s Substack

SSQRD, Nela
Tens of paid subscribers

The hottest takes...and all things fashion, tech, and culture.

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Substack
PricingOnly free issuesPublishesWeekly
Issues28Founded2 years agoLast Issuea month ago
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ssqrd.substack.com
Artwork for SSQRD’s Substack

Latest Issues

The Business of Appropriation: Inside the Larian Family (Part 1)

Cult Gaia reported our video after we accused the brand of colonialism in fashion. The deeper we looked into founder Jasmin Larian’s public record, the more the same instinct kept appearing: borrow freely, commercialize aggressively, a...

a month ago
38
1

The Business Of Appropriation: Inside The Larian Family (Part 2)

Before Jasmin Larian built Cult Gaia, her father spent decades building a billion-dollar toy empire through aggressive competition, litigation and dealmaking. The public record around Isaac Larian is considerably messier than the Ameri...

a month ago
29
1

Welcome to the SSQRD App

6 years in the making.

One all-nighter in a college library. One viral website. A community of over 400,000 people later. Today, SSQRD is finally available on the App Store.

To everyone who has followed our journey from the beginning, t...

2 months ago
21
11

I Went Undercover at a Garments Factory in Bangladesh

Hi, I’m Nabihah, a Bangladeshi-American living in New York. My family immigrated from Bangladesh in the early 2000s in search of better opportunities, but almost everyone back home still works in the country’s garment industry.

Growing up,...

3 months ago
42
8

Bangladesh Has World-Class Factories. Western Brands Are Choosing Not to Use Them

Source

On July 10, 2026, SSQRD founder Nabihah Ahmad visited garment factories in Chittagong, Bangladesh, capturing footage of workers and documenting conditions that contradict the story Western fashion brands tell about their supply chai...

3 months ago
22
1

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  • SSQRD

    Taking the fashion industry down and rebuilding it. Check out our shopping platform and socials for more.

  • Nela

    dissecting fashion & tech from a technical & product lens + a little bit of culture

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