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Startup OS

Robert Hester

Everything you need to start, grow & scale your business.

Platform
Beehiiv
PricingOnly free issuesPublishesWeekly
Issues20Last Issue3 months agoActive

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Latest Issues

Startup OS #20 | Organic Social Is the Most Underpriced Asset in Ecommerce

In partnership with

Become An AI Expert In Just 5 Minutes

If you’re a decision maker at your company, you need to be on the bleeding edge of, well, everything. But before you go signing up for seminars, conferences, lunch ‘n learns, and a...

3 months ago

Startup OS #19 | Why Ecommerce Brands Fail ⚠️

In partnership with

Most ecommerce brands report from the edge.

They open Meta.
They check ROAS.
They refresh CTR.
They watch CPC.

And they hope — quietly — that all of it eventually turns into a profitable business.

That’s outsi...

4 months ago

Startup OS #18 | OpenClaw will 100x your productivity 🦞

I built 11 OpenClaw use cases for ecommerce in 72 hours.

Not ChatGPT prompts.

Not content scripts.

Actual autonomous workflows inside a live ecommerce stack.

And it’s the first time in a while I’ve felt that “this changes the game” ener...

4 months ago

Startup OS #17 | TikTok Shop Is a Trap for Most Ecommerce Brands

TikTok Shop looks like growth if you focus on revenue alone.

That’s exactly why it catches so many brands out.

Most ecommerce businesses don’t fail because demand is hard to find. They fail because the economics underneath that demand col...

4 months ago

Startup OS #16 | How 7-Figure Brands Use 5 Simple Metrics to Scale Predictably 📈

Scaling an ecommerce brand doesn’t start with bigger ad budgets — it starts with better visibility.

The fastest-growing brands I’ve worked with — from Seedlip to Live It Up — all had one thing in common:

  1. They didn’t wait until the e...
7 months ago

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