
War stories and tactical advice for startup founders
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 69 | Founded | 7 years ago | Last Issue | a year ago |
| Active | |||||

When deciding what to do, asking "Is valuable for the company?" is the wrong question. Even "Is this a good idea?" is the wrong question.
There are no shortage of good ideas or things that would be beneficial for the business. I have a lis...
I get it, the cross-sell is tempting. You’ve already done the work to acquire the customer, you have a great sense of what they need—why shouldn’t they buy it from you?
Here’s why you should probably wait:
Q: What profile should I hire for my first sales rep? Scrappy up-and comer or seasoned VP?
A: Neither.
You are the first sales rep.
One of your only jobs as founder is finding product-market fit. Your company is a submarine and...
Most people do not promptly respond to customer requests or questions. (Or worse: complaints.)
They’re coming from a good place on this. They think "I need to fully research the issue and then come back with a complete, well-formed respons...
You're a tiny startup and the prospect is also evaluating the giant brand-name company. How can you possibly win this deal?
By leaning into the fact that you're a small company.
“Yes, you'd be our largest account, which is why we're so ea...
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