Reletter
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Startup Real Talk

Waseem Daher

War stories and tactical advice for startup founders

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues69Founded7 years agoLast Issuea year ago
Active

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Latest Issues

Don't pursue that good idea

When deciding what to do, asking "Is valuable for the company?" is the wrong question. Even "Is this a good idea?" is the wrong question.

There are no shortage of good ideas or things that would be beneficial for the business. I have a lis...

a year ago
9
1

When should you cross-sell?

I get it, the cross-sell is tempting. You’ve already done the work to acquire the customer, you have a great sense of what they need—why shouldn’t they buy it from you?

Here’s why you should probably wait:

  1. It's not going to move the...
a year ago
6

Be the sales rep you wish to see in the world

Q: What profile should I hire for my first sales rep? Scrappy up-and comer or seasoned VP?
A: Neither.

You are the first sales rep.

One of your only jobs as founder is finding product-market fit. Your company is a submarine and...

a year ago
6
2

Responsiveness is key

Most people do not promptly respond to customer requests or questions. (Or worse: complaints.)

They’re coming from a good place on this. They think "I need to fully research the issue and then come back with a complete, well-formed respons...

a year ago
5
2

Lean into being small

You're a tiny startup and the prospect is also evaluating the giant brand-name company. How can you possibly win this deal?

By leaning into the fact that you're a small company.

“Yes, you'd be our largest account, which is why we're so ea...

a year ago
6
1

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