Reletter
Artwork for Startup Strategies

A.T. Gimbel brings you a weekly dose of insights and actionable advice tailored to startup founders. From uncovering authentic demand to navigating fundraising challenges, we’re here to help you build and scale with confidence.

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Substack
PricingOnly free issuesPublishesWeekly
Issues301Founded2 years agoLast Issue5 days ago
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Artwork for Startup Strategies

Latest Issues

Research multiple ideas before picking one

When we launch businesses out of our Studio, we have the entrepreneurs start by researching multiple ideas before they select one. There is often a theme, but we find it valuable to spend the time broadly exploring before jumping in specifi...

5 days ago
1

Who Owns It

I was recently speaking with an entrepreneur about the challenges of executing key initiatives. We spent some time talking through what the initiatives were, who owns it, and how you track progress.

What are the key initiatives?

I meet wi...

12 days ago
1

Keep showing up

There are many hard things as an entrepreneur. Sometimes the best thing you can do is keep showing up.

Keep talking to customers

There are so many learnings to have as you first start a business. No matter how you draw it up on a whiteboa...

19 days ago
4

Who is your ICP (Ideal Customer Profile)?

A common question I ask entrepreneurs is who is their ICP? Some entrepreneurs have a very broad answer (everyone) while others have a more nuanced answer. How do you figure out who your ICP is and why is that so important?

First customers...

a month ago
1

Three principles that have changed over time

I recently spoke with a college aged entrepreneur and we were talking about what has changed since the first startup I was involved in 25+ years ago. Obviously a lot on the tech and business side, but it also got me thinking about founder p...

a month ago

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  • Startup Strategies
  • A.T. Gimbel

    A.T. Gimbel is a partner with Atlanta Ventures, focused on helping entrepreneurs find community, content, and capital to successfully grow their business.

  • Frequently Asked Questions

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