SOTA
edition+partners, SOTAFashion and creative industry analysis, op-eds and research by Tom Garland and Christopher Morency. Exploring the dynamic world of everything brand, straight from the source.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Subscribers | Read | sotaclub.substack.com |
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| #86 | |
| #62 | |
| #19 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is Exclusivity Back in Fashion?
In today’s debut SOTA INSIDER — our new, weekly insider view of the creative industry — we’re talking about…
The Essential Guide to Building Brand Universes
Collage and animation Conner Griffith. Image courtesy: https://www.instagram.com/conner.griffith/
17 Tech Predictions, Tips, and Warnings From Fashion Leaders
Amid AI and new platforms, fashion brands of all sizes prepare for industry disruption.
Why Fashion's Superficial Approach to Technology Falls Short
This article, which in the full version of this research report appears under the chapter title ‘Part 4: Orbiting Tomorrow’, is part 11/12 of The Next Big Bang: The Brand Universe Solution to Growth, the inaugural research thesis by edition...
Authors
The writers behind this newsletter.
Fashion and creative industry analysis, op-eds, and research. Exploring the dynamic world of everything brand, straight from the source.
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