F*NORM
Stef Ivanov \ud83d\udc34I write about building brands that thrive in times of rapid globalization, AI, and digital noise. Features are easier than ever to build - brand equity is bloody hard. Founder of Pony and Uncomparison.com.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 2 years ago | Last Issue | 17 days ago |
| Active | |||||
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fnorm.comLatest Issues
Nobody Is Judging the Work
I spent a week by the ocean.
Practising my bad surfing on waves that were, to be fair, terrible. Hard to say whose fault it was. Sitting in the water for hours doing nothing useful. No laptop at all.
The hard part was the quiet. It arrive...
Talent is overrated
Talent is a compliment we pay to work we didn’t see being made.
We see the finished thing. We don’t see the sweat behind it. The ugly first attempts, the late nights, the years of figuring it out. So we call it a gift.
Then we do the same...
Stop being a tile
Meta just let 8,000 people go. You probably saw it. It’s hard not to. Every week now there’s a new number, a new logo, a new round.
I run a studio. We use AI every day. It makes us faster and better and I’m not going to pretend otherwise....
The Skill of Go Figure It Out
A few months ago at Pony we started writing down how we use AI. Which tool for what, in what order, which prompts work, which don’t. Real effort. Proper document.
Two weeks in, half of it was outdated. A month in, almost all of it. Models...
Every conversation has minimum 3 sides now
For a hundred years, brand managed one relationship. You to your customer. Direct line (more or less). The message, the placement, the recall.
Not any more. There are always at least two relationships now.
- Yours to the customer.
2...
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Authors
The writers behind this newsletter.
I help tech entrepreneurs build iconic brands. Founder & Creative Director at Pony®
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