Reletter
Artwork for F*NORM

F*NORM

Stef Ivanov

I write about building brands that thrive in times of rapid globalization, AI, and digital noise. Features are easier than ever to build - brand equity is bloody hard! 18 years of experience working with tech teams backed by YC, TechStars, and others.

Platform
Substack
PricingOnly free issuesPublishesInfrequently
Issues6SubscribersRead fnorm.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Hey 👋 … It’s been a while since my last email. I f***ed up.

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Noise is a constant in our absurd daily lives. It’s everywhere. Constant notifications, billboards, banners, ads, features, tech. Everyone is trying to sell you something. Sometimes, I feel half of my job is to achieve silence. Even now, I ...

6 months ago
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How to Name a Business That Sells

Would you hop into a car called RushToDie? Sounds crazy, right? But what if I told you that you already have?

7 months ago
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Authors

The writers behind this newsletter.

  • Stef Ivanov

    I help tech entrepreneurs build iconic brands. Founder & Creative Director at Pony®

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