F*NORM
Stef Ivanov \ud83d\udc34I write about building brands that thrive in times of rapid globalization, AI, and digital noise. Features are easier than ever to build - brand equity is bloody hard. Founder of Pony and Uncomparison.com.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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fnorm.comLatest Issues
Stop being a tile
Meta just let 8,000 people go. You probably saw it. It’s hard not to. Every week now there’s a new number, a new logo, a new round.
I run a studio. We use AI every day. It makes us faster and better and I’m not going to pretend otherwise....
The Skill of Go Figure It Out
A few months ago at Pony we started writing down how we use AI. Which tool for what, in what order, which prompts work, which don’t. Real effort. Proper document.
Two weeks in, half of it was outdated. A month in, almost all of it. Models...
Every conversation has minimum 3 sides now
For a hundred years, brand managed one relationship. You to your customer. Direct line (more or less). The message, the placement, the recall.
Not any more. There are always at least two relationships now.
- Yours to the customer.
2...
Killing ProjectLink After Two Months.
Three months ago I launched ProjectLink. Built it in around two weeks.
Eighteen months ago the same build would have cost me £50k with a couple of freelancers. I built it for a few hundred quid. That part of the story is real and worth cel...
The Mission Was Always For Sale
In March 2026, Danone acquired Huel for roughly €1 billion.
Huel spent a decade positioning itself as an antidote to junk food. That mission ran through every ad, every product page, every founder interview. Customers believed they were bu...
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Authors
The writers behind this newsletter.
I help tech entrepreneurs build iconic brands. Founder & Creative Director at Pony®
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