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I write about building brands that thrive in times of rapid globalization, AI, and digital noise. Features are easier than ever to build - brand equity is bloody hard. Founder of Pony and Uncomparison.com.

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Substack
PricingFreemiumPublishesWeekly
Issues41Founded3 years agoLast Issue10 days ago
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Latest Issues

It has never been a better time to be a designer

Everyone I follow seems to be writing the same post right now. AI is coming for the craft. Jobs are disappearing. Everything is starting to look the same.

Some of that is true. But I’ve been designing for nearly twenty years, only for scre...

10 days ago
4

Nobody will see your logo when they buy from you

Something happened in September that I can’t stop thinking about.

Meta launched a personal agent called Muse. You give it your email, your calendar and a card. It books, buys, cancels, negotiates. It passed 5M downloads in three weeks. Mor...

22 days ago
1

Nobody Is Judging the Work

I spent a week by the ocean.

Practising my bad surfing on waves that were, to be fair, terrible. Hard to say whose fault it was. Sitting in the water for hours doing nothing useful. No laptop at all.

The hard part was the quiet. It arrive...

3 months ago
8

Talent is overrated

Talent is a compliment we pay to work we didn’t see being made.

We see the finished thing. We don’t see the sweat behind it. The ugly first attempts, the late nights, the years of figuring it out. So we call it a gift.

Then we do the same...

4 months ago
7

Stop being a tile

Meta just let 8,000 people go. You probably saw it. It’s hard not to. Every week now there’s a new number, a new logo, a new round.

I run a studio. We use AI every day. It makes us faster and better and I’m not going to pretend otherwise....

5 months ago
7

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  • Stef Ivanov 🐓

    I help tech entrepreneurs build iconic brands. Founder & Creative Director at Pony Studio

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