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You’ve been thinking about your business idea for months - now it’s time to take action. Turn your idea into something real with simple, practical steps to validate, build, and grow - without overthinking.

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Substack
PricingFreemiumPublishesWeekly
Issues16Founded5 months agoLast Issue21 days ago
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stepbystepstartup.substack.com
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Latest Issues

When Is the Right Time to Leave Your 9–5 to Build a Startup?

A reoccurring question founders ask me is: “When should I leave my job to work on my startup full-time?”

They’re usually hoping there’s a formula. A certain amount of revenue. A successful funding round. A specific number in the bank.

Or...

21 days ago
10
3

Why Most Founders Think They've Found Product-Market Fit (When They Haven't)

In a coaching session last week, a founder I’m working with asked me: “How do I know if I’ve found product-market fit?”

It took me straight back to building my own startup because it’s a question I asked myself more than once.

At the tim...

a month ago
3

Should You Keep Going or Pivot? Here's How to Know the Difference

One reoccurring question founders ask me is: “How do I know if I should pivot?”

It’s usually not the first question they ask. It comes after they’ve launched, spoken to customers, built an MVP or spent months trying to gain traction. They’...

2 months ago
1

Your First Users Are Your Biggest Competitive Advantage (If You Know How to Learn From Them)

One of the most common questions founders ask me after they’ve launched their first version is:

“I’ve got people using what I’ve built… now what?”

It’s a great question because many founders believe the hardest part is getting their first...

2 months ago
2

You Don't Need 1,000 Users. You Need Your First 10

One of the biggest mistakes early-stage founders make is believing they need hundreds or thousands of users before they can learn whether their business is working.

It’s easy to think that growth is the goal. Social media is full of storie...

2 months ago
4

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  • Melanie | Step-By-Step Startup

    I built a tech startup from scratch and scaled it to a $5M valuation. Now I share what I learned to help you - simple, practical steps to go from idea to validation to building something real | 2x Founder | Advisor | Investor | Based in Sydney

  • Susan | Angel Investor

    I backed 13 ‘unicorns’ at pre-seed and seed. Writing for angel investors who want better returns and startup founders who want their attention.

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