Principles not playbooks
Stephen MillardJoin me in exploring the principles and mental models founders and leaders are using to build enduring and powerful companies in the AI Age.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 9 months ago | Last Issue | 5 days ago |
| Active | |||||
Read this Newsletter
stephenemillard.substack.comLatest Issues
Product-Market Fit was always a fiction. In this era, its a dangerous one.
We are pre-PMF, they are post-PMF. These three letters are everywhere; in board reports, in fundraising narratives, in the language founders use to describe where their company is. The industry has used the vocabulary for so long, and so lo...
Start, Build, Scale: what endures and what changes
Every founder I have ever worked with has had an “OH SHIT” moment.
It arrives without warning. The company is growing, the team is hiring, the customers are coming in. Then one morning it lands: who and what got us here will not get us the...
GTM Systems are derived, not contrived
You’ve built a go-to-market before. You know what worked: the motion, the sequence, the hires, the pricing logic. It’s in your head, and the temptation, now that you’re doing it again, is to run it. You know how a market works. You’ve seen...
Your ICP Is a Posterior, Not a Prior
Most founders treat their ideal customer profile as an hypothesis. A statement of intent, a document agreed at the offsite, stuck to the wall, and handed to sales as the people they’re meant to win.
That’s a prior. And it’s almost always w...
April wrap-up: what we covered this month
A lot of the thinking this month has been about what endures, what breaks, and what needs to be redesigned from scratch in the AI era. Here’s what I wrote about.
Principles, pitfalls and power kicked off the month. The starting ques...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Principles not playbooks .
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
I work at Notion Capital, helping founders reach their potential. After a decade in VC and 100+ companies, I’ve seen unique journeys but common lessons. AI is reshaping how businesses are built and I'm privileged to be in the middle of it.
Frequently Asked Questions
How can I access the email archive for Principles not playbooks ?
You can find recent issues that have been published by Principles not playbooks on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Principles not playbooks have?
To see how many people subscribe to Principles not playbooks , simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Principles not playbooks ?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Principles not playbooks as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Principles not playbooks ?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Principles not playbooks using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Principles not playbooks ?
Scroll up to where it says Related Newsletters to see other publications like Principles not playbooks . You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Principles not playbooks ?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.