
Join me in exploring the principles and mental models founders and leaders are using to build enduring and powerful companies in the AI Age.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 33 | Founded | 10 months ago | Last Issue | 5 days ago |
| Active | |||||

Founders spend enormous amounts of time discussing roadmaps, pricing, hiring, fundraising and go-to-market. Yet every one of those decisions ultimately depends on three more fundamental questions:
Every strategic decision is downstream of...
A few weeks ago I spent the best part of a day being driven mad by an admin request. Someone needed me to sign off a piece of work, and each time I delivered what I thought had been asked for, the goalposts moved. I would do X and be told i...
I gave a talk to some MBA students on Friday, and kept coming back to the same point. Venture runs on a single law in which a tiny number of companies generate almost all the returns. In short, the power law.
When we think about everything...
I love Wichita Lineman, written by Jimmy Webb, and of course sung by the brilliant Glen Campbell.
But I have always thought one line is back to front:
I need you more than want you, and I want you for all time.
Surely everything we kno...
TLDR…
NRR is misunderstood. It isn’t a growth metric, it’s a power metric and a lag indicator.
The leading indicator is customer transformation: what measurably changed in the customer’s business because of you. Most vendor ROI claims ar...
Subscribers, engagement, traffic and sponsorship for Principles not playbooks .
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I work at Notion Capital, helping founders reach their potential. After a decade in VC and 100+ companies, I’ve seen unique journeys but common lessons. AI is reshaping how businesses are built and I'm privileged to be in the middle of it.
You can find recent issues that have been published by Principles not playbooks on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Principles not playbooks , simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Principles not playbooks as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Principles not playbooks using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Principles not playbooks . You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.