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Steve on managing products

Steve Johnson

Key articles on modern methods in product management and marketing. Get more from my Medium channel at https://medium.com/@sjohnson717

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Issues27Founded6 years agoLast Issue3 months ago
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Latest Issues

Speak the Language of Business

Image by falarcompaulo from Pixabay

Product managers love their jargon; executives love results. When those two worlds collide, product management rarely wins—because leadership doesn’t fund vocabulary, they fund outcomes.

Backlogs and ro...

3 months ago
5
1

Assessing Risk in Entering New Markets

You have a product in the market, and things are going pretty well. You have a strong team of developers, marketers, and salespeople. Your customers are pretty satisfied—although, as with any product, many enhancement requests are in the qu...

8 months ago
1

Stop Asking for Features: Start Hunting for Problems

Listening for Problems, Not Features

When customers request a feature, they are almost always wrong. When customers identify a problem, they are almost always right.

Companies that win simplify processes, reduce frustrations, and creat...

8 months ago
1

Is it time to sunset your product?

Deciding to retire a product isn't easy, but it's often necessary to keep your portfolio healthy. Here’s a comprehensive guide to making the call—and doing it right.

Profitability isn’t the only measure of success

Regular financial ana...

9 months ago
3

The ROI of Investing in Product Management

Many company leaders question whether product management training and coaching is worth the cost. Some may have tried programs in the past that didn’t deliver. Others simply struggle to see a clear return on investment.

Sadly, only 21% of...

9 months ago
2

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  • Steve Johnson

    I help teams overcome the chaos in managing products. Author, speaker, guitar player, clean-shaven since 2024.

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