Reletter
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Stewart Irvine

Founder and CEO of ESquared and MerchUX; a platform turning everyday merchandise into traceable, regenerative experiences. I write about the intersection of sustainability, commerce, and transformation, personal and planetary.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues6Foundeda year agoLast Issue5 months ago
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Artwork for Stewart Irvine

Latest Issues

Every product on a shelf came from nature. None of them fund it back. Until now.

That is not a values problem. It is an infrastructure problem. BioSquares BFF (Biodiversity Fractalized Funding) is the mechanism that changes this. One consumer purchase. One Digital Medallion. One verified contribution to a real, GPS-mapp...

5 months ago
2

We Found the Missing Link Between Everyday Products and Nature

I am a sailor and a scuba diver. I have spent enough time in the ocean to know what a healthy one looks like, and enough time watching it change to know what is being lost. I am also a founder building infrastructure at the intersection of...

6 months ago
2

Comfortably Numb isn’t just a song…it’s our global state of mind

When Pink Floyd released Comfortably Numb in 1979, it captured a feeling of detachment. Forty-five years later, it feels like the perfect metaphor for where we are with climate change and biodiversity.

🌍 Seven of nine planetary boundaries...

a year ago

Beyond the Label: Why Your Favorite Indie Brands Are About to Change the World

What if everything you created, every cosmetic, every skincare product, every fashion piece, every garment could foster a deep, tangible connection? Not just to your brand, but to the living, breathing world itself? This fall, prepare for a...

a year ago

Beauty, Truth, and the Soil Beneath Our Skin

There’s a line I keep coming back to:

We protect what we feel connected to.

Thanks for reading! Subscribe for free to receive new posts and support my work.

Most of us feel deeply connected to our own skin. We nourish it, protect it, and...

a year ago
1

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  • Stewart Irvine

    Founder and CEO BioSquares.com | I write about how everyday consumer products can become verified funding mechanisms for biodiversity protection, without relying on donations, offsets, or vague sustainability claims.

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