Storefront Revolt
Katherine RazThoughts on the near impossibility of running an independent retail business during late stage enshittification of everything. Part personal narrative, part research project, part how-I-did-it, written for both business owners and the curious.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Subscribers | Read | storefrontrevolt.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Fundamentals follow-up: How is Fernseed doing in 2025?
This year, I decided to track 12 things that tell me if the shop is succeeding or failing
[SLIDES] Championing Owner Occupied Storefronts
Me, presenting at the PLACES Conference in October, 2025
Championing Owner-Occupied Storefronts — My PLACES Conference Talk
Paid subscribers: watch a full run-through of my slides from the PLACES Conference, explaining the importance of small businesses owning their buildings
What I did on my summer vacation
I’ll be sending a follow up to my metrics deep-dive post fairly soon here. Reminder: if you want a peek at the real numbers from my business, you’ll get that on a paid subscription, just $8/month!
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Authors
The writers behind this newsletter.
Shop owner at the Fernseed in Tacoma. Ambitious half-asser, starter of many things, finisher of some. I write about owning an indie retail business.
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