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What Works

Tara McMullin
Hundreds of paid subscribers

What Works has moved! Find the full Substack archive along with new (and older) work at whatworks.fyi

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Substack
PricingFreemiumPublishesTwice weekly
Issues239Founded3 years agoLast Issuea year ago
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taramcmullin.substack.com
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Latest Issues

I've moved!

As I mentioned in my last newsletter of 2024, I decided to move off of Substack.

In many ways, Substack still has a lot going for it. My first post of 2024 was about the “rock and a hard place” situation that all creators find themselves...

a year ago
76
13

I'm So Over This (or, the Trouble With Platforms)

Photo by Steve Johnson on Unsplash

Imagine you start a cottage business making hot pepper jam. Once you've perfected your recipes, you've got to sell some jam. To do that, you need to get in front of potential customers.

You decide that a...

a year ago
88
23

How "Know, Like, and Trust" Became Ensh*tified

Photo by Karsten Winegeart on Unsplash

Author and speaker Bob Burg popularized the three magic words you’ll eventually hear just about any marketing educator say: know, like, and trust. “All things being equal,” he wrote in his 1994 book,...

a year ago
40

Buying Freedom and the Freedom to Buy

Photo by Jamie Street on Unsplash

Marie Forleo bills her signature course, B-School, as the "ultimate system to grow your business and own your freedom." It's the subhead on the sales page.

Scroll down just a bit, and you'll see how she d...

a year ago
22
1

20 Podcast Episodes That Explain (Almost) Everything in 2024

Last week, I shared 10 books that rocked my world in 2024. Today, I’ve got 20 podcast episodes for you. If you think that’s a lot, just be glad it isn’t 40 or 50!

If there was a theme among the books I selected, it was the politics and soc...

a year ago
13

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  • Tara McMullin

    Writer, podcaster, and producer baffled by the absurdity of neoliberal capitalism. Autistic feminist. Aspiring philosopher. Amateur baker. Host of the What Works podcast and author of a book of the same name.

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