
We look inside the vault to tell the stories that matter, the stories that make a difference, and the stories that help us change.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||

Last week we looked at my SPARC Formula for storytelling. Just a reminder, the formula lays out like this:
S – Setting / Status Quo: Planting the story’s feet in a relatable baseline reality.
P – Provocation: The precise spark that disru...
Images by Gemini
Storytelling formulas have been around for a while now. In fact, like me, you may remember as a kid learning the baseline of story formulas in elementary school.
Joseph Campbell mapped the Hero’s Journey. George Lucas ran...
One of the biggest mistakes people make when posting content on the socialz is what I call “trend hacking.”
Remember the couple that climbed the Empire State Building and got engaged last week? Yeah. They got arrested too. I think they’re...
Today I recorded a podcast interview with Rob Cairns about something Google just quietly admitted - and it sent me digging back through my own stuff, because I realized I’d already built two things that prove the exact point I was making on...
For the last few months I had been seeing Ella Langley everywhere.
Never heard her music.
Thing is, my dial is set on Classic Country — not today’s country. Mark Chesnutt, Garth, Reba, Brooks & Dunn. Legends.
But here’s this girl who got...
Subscribers, engagement, traffic and sponsorship for StoryVault by Copyflight.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I talk about storytelling for B2B fractionals and founders. Narrative Archeologist. Uncover the story, refine it, and distribute. StoryVault is my lap where I experiment. Join me1
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