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Strategic Geospatial

Will Cadell
Tens of paid subscribers

On a map, lines can divide or connect; but every line has weight. Spatial thinking is not merely technical - it’s ethical. This publication explores strategic tools and patterns, helping us understand the unsettled geospatial market.

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Substack
PricingOnly free issuesPublishesWeekly
Issues77Founded6 years agoLast Issue6 days ago
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Latest Issues

The “No Moat” geospatial strategy: defensibility of geospatial.

Moat has become a magic word. I’m saying it most days. Everyone’s looking for theirs, and Jack thinks it's gone.

Moats

Other than sovereignty, moat has got to be the most popular word in the current technology lexicon. But I do think...

6 days ago
6
3

So mid, so sovereign

This is the third in my series on midstream geospatial engineering: So, mid. To catch up, read: The missing midstream and The break of gauge.

That word again. It’s like “dual-use”, annoyingly investor-y without any real explanation. Every...

10 days ago
1

90% right is 100% wrong: Benchmarking frontier AI for consumer location

This is the script from a presentation I gave at this year’s (2026) Cloud Native Geospatial Forum

I’m not a very metaphysical person. But if you will allow me to get a bit woo-woo for a second, I would point out that we are all sharing a c...

18 days ago
1

So mid, engineering the break of gauge

I first came across the field of Geographic Information Systems (GIS) while studying for a Master's in Environmental Remote Sensing at Aberdeen University. We needed GIS to help visualize remotely sensed data and derived analytics. I quickl...

a month ago

So mid, the missing midstream

Data is not oil

I don’t like the idea that “data is oil.” I think it’s a trite analogy that has been weakened by its demonstrable failure to deliver. Not that data isn’t valuable, but the idea that there is a global price for data and...

2 months ago
4
1

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  • Will Cadell

    I could be skiing, I could be climbing. There might be code, there might be data. Continually amazed by the geo-magic created by my team at @sparkgeo

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