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Strategy Breakdowns

A 3-minute email on the strategy playbooks and growth hacks that built the world's greatest companies. Join 125,000+ readers from Google, Meta, Atlassian, Stripe, Snapchat and more.

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Latest Issues

🎯 The creator economy is dead. The expert economy replaced it.

Read time: 7 minutes 14 seconds

For the last 18 months, I've been chipping away at a digital products arm of Strategy Breakdowns.

It's called StrategyHub, and it teaches the exact research-and-hypothesis system I built over 6 years of wor...

9 days ago

🎯 Join the Strategy Breakdowns team?

Hey hey - Tom here 👋

Quick callout today - I'm hiring, and the best person for this job probably reads this newsletter (or knows someone who does)! 30 seconds, then back to your day.

I've sold $500k+ in newsletter sponsorships in 24 mont...

10 days ago

🎯 The best ‘sticker marketing’ strategy in history

Read time: 4 minutes 5 seconds

I’d bet 33.3 million Sonnet input tokens that the reason you’ve heard the name Intel is because you had a chunky tower / laptop brick with one of these stickers on it.

The little swirl that lived on essentia...

16 days ago

🎯 Why Atlassian acquired Cycle

Read time: 9 minutes 12 seconds

If you read my 3-part series with Tanguy Crusson last year, you already know Jira Product Discovery ("JPD") is one of Atlassian's fastest-growing products. Ever.

A few months back, Atlassian acquired the te...

23 days ago

🎯 Multiplayer AI

Read time: 4 minutes 3 seconds

Think about the AI tools we use every day.

ChatGPT lives in its own tab. Claude has its own desktop app. Cursor sits alongside your IDE. Devin. Lindy. Always the same pattern.

The agents that promise to "w...

a month ago

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