
Wayfinding in a Crowded Business Landscape
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 28 | Founded | a year ago | Last Issue | 6 months ago |
| Active | |||||

The middle: rarely a position of power.
The middle child, middle managers, and the middle seat on an airplane all suffer from pressure on two sides. To be in the middle means a lack of both ownership and agency.
Brands in the middle are n...
I just watched The Conversation, a Francis Ford Coppola neo-noir movie about surveillance from 1974. If you only watch it to see Gene Hackman, Teri Garr, and Harrison Ford early in their careers, it’s totally worth it.
But if you watch it,...
There it is, all 100-odd slides of it. It’s taken months, and now it’s your new road map.
What is it? Why, it’s a growth strategy deck created by one of the big consulting firms. It was commissioned by you, your boss, or maybe your boss’s...
Quick, what’s your company’s mission statement?
I used to work for a company whose mission statement was woven into the carpet. Even though I walked on top of every word twenty times a day, I still never remembered it.
Strategy used to be a solo act. People had titles like ‘VP Strategy’ or ‘EVP, Strategic Planning.’ There were entire departments devoted to strategy.
Now, where strategy exists, it almost always has a buddy: Strategy & Transformation, Insi...
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The writers behind this newsletter.
Wayfinding in a crowded business landscape
Strategy and rapid market experimentation
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