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Streaming Made Easy

Marion Ranchet, Looper Insights
Tens of paid subscribers

Your 5-min read to get a European take on the Global Streaming Video Business

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Substack
PricingFreemiumPublishesDaily
Issues378Founded4 years agoLast Issue4 days ago
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Latest Issues

Where does the next Ms. Rachel come from?

“Attention is not a business model.”

Emily Horgan, Independent Kids Media Consultant, EHorg Media

This week Evan Shapiro and I finally get Emily Horgan on the pod. A former Disney EMEA exec, she publishes the Netflix Kids Content Performa...

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Germany in 5 graphs: TV's ad lead over in-stream is down to €0.51bn

Reach sits on TV, growth sits in-stream and Big Tech collects 72 cents of every euro there.

New format today in Streaming Made Easy: the German market in 5 graphs. One chart and our main takeaway under each.

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Why jobs came last in the Paramount settlement

“I was very wrong. I did not think that this deal would close, certainly not this year or until the trial started.”
, co-host, The Media Odyssey Podcast

Paramount settled with the state attorneys general on 21 September, a judge approved...

11 days ago
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AI in practice: what a streamer, a telco and the data layer underneath are shipping

“We’ve got 40 million active users. If I open this up to all of them, I would be out of business in a week.”

Scott Olechowski, Co-Founder and Chief Product Officer, Plex

Every M&E company says it uses AI and yet over 70% of enterprises ar...

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Are you in the scale game or the trust game?

“Brands, despite everyone saying, ‘It’s about quality, not quantity,’ still, in their briefs it’ll say, we’re looking for 250K-plus follower accounts.”

Shira Lazar, Founder and CEO, What’s Trending

This one we recorded with Evan Shapiro i...

18 days ago
3

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Authors

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  • Marion Ranchet

    Twice a week, receive your 5-min read to get a European take on the Global Streaming Video Business.

  • Looper Insights

    Looper Insights tracks how titles, streaming services, and live events appear across hundreds of connected TV devices worldwide, revealing what audiences see first and how home-screen visibility shapes discovery.

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