
Your 5-min read to get a European take on the Global Streaming Video Business
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 342 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||

Apple paid $750 million for F1 live right, Sky 6.7B£ for the 2025-2029 Premier League. The Overlap never bid on live rights. Not because of a clever strategy, Scott Melvin is clear on this, but because the cost is prohibitive. You either go...
The state of SME advertising in Europe
99% of EU businesses are small or medium. They generate more than half of GDP and 100+ million jobs and yet the TV ad ecosystem isn’t built to address them.
Amazon Music had its biggest livestream night in France on Saturday. Aya Nakamura’s second of three sold-out Stade de France concerts became the most-watched simultaneous live concert across Amazon...
“You have this thing in the US where you have to personify the companies. We’ve been talking about Zaslav. We’ve been talking about Ellison. I’m in European media, and I don’t know if I can name the CEO of Sky or RTL.”
This week’s quote is...
The full 32-slide keynote I delivered at the egta CEO Summit last week.
Fans are the most under-priced asset in ad-funded media right now. If you're selling audiences to advertisers and not fans, you're leaving money on the table.
Subscribers, engagement, traffic and sponsorship for Streaming Made Easy.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
3 times a week, receive your 5-min read to get a European take on the Global Streaming Video Business.
Looper Insights tracks how titles, streaming services, and live events appear across hundreds of connected TV devices worldwide, revealing what audiences see first and how home-screen visibility shapes discovery.
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