Substanz
Viktor WendtA Werkstatt exploring cultural overload – spotlighting what deserves our attention.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Founded | a year ago | Last Issue | 14 days ago |
| Active | |||||
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Read the room, please!
One of the many pieces of branding jargon I don’t like is “consumer.”
It reduces living, breathing humans to a passive mass, stripping them of agency and personal judgement – as if our only purpose is simply to consume.
Might be some trut...
Everyone references. Nothing resonates.
We live in a world of the re:re:re.
From remix to remake to repetition.
OpenAI recycling Aimé Leon Dore recycling Polo Ralph Lauren.
LV’s take on the Vans Authentic.
Celine’s beat-up “patina” Reebok Classics.
It feels like we’ve run...
Fashion got enshittified.
Hear me out – but we might be entering a post-branding world.
There’s a paradox: the more brands try to become culturally relevant, the less culturally relevant they often appear. “Brand presence is now associated with things going wrong,”...
There's no Gen Z.
Everybody’s locked in, but what really feels fixed these days?
Take “Gen Z”, for example.
If there is one term people fixate on more than “cultural relevance,” it is this one.
No surprise, really: according to Bain, Gen Z is expected to...
Everyone 'archives'. Few are memorable.
Few things get me as excited as walking into a vintage store.
But don’t call it window-shopping – it’s field research.
At this point, vintage stores don’t just reflect what’s trending right now.
They often hint at what will trend tomor...
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Authors
The writers behind this newsletter.
Brand Strategist, exploring cultural overload with Substanz – analysing what’s truly worth our attention. Based in Berlin.
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