A Werkstatt exploring cultural overload – spotlighting what deserves our attention.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 15 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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Everyone 'archives'. Few are memorable.
Few things get me as excited as walking into a vintage store.
But don’t call it window-shopping – it’s field research.
At this point, vintage stores don’t just reflect what’s trending right now.
They often hint at what will trend tomor...
What's really "culturally relevant" after all?
This one was previously published in Playground Magazine Issue 4 alongside beautiful illustrations by Agnes Jonas. The print edition has a cover by Alexis Jamet, plus features with Esra Gülmen and Axel Boman (and many more). Available via P...
Everybody curates. Few actually create.
You know what I love almost as much as Substack?
Racking up screen time by scrolling through mood board page dumps.
Source: baseballscenefromtwilight
Perfectly color-coordinated, unintentional-but-very-much-intentional outfit checks in...
If everything’s "iconic", nothing is.
Don’t we all just want to feel seen?
Clothing is one of the easiest ways to do that.
We tell ourselves it’s our unique self-expression. Most of the time it’s just signaling that we know what’s on the right mood-board pages this week.
So...
Grow up – don’t be a snob.
Do you remember the iconic scene from 2022’s Triangle of Sadness?
It captures fashion’s emotional hierarchy perfectly.
:/ = luxury (Balenciaga)
:D = fast fashion (H&M)
We loved the ones ghosting us, ignored outrageous prices for medioc...
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Authors
The writers behind this newsletter.
Brand Strategist, exploring cultural overload with Substanz – analysing what’s truly worth our attention. Based in Berlin.
a mess of curiosities. an honest creative director, strategist, and founder of studio playground.
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