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Sundee Williams

I write at the edge where Gen X women and the world collide. On Time. On Purpose. On My Own Terms.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues93Founded2 years agoLast Issuea month ago
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Latest Issues

The Day After the Fourth

The Fourth reminds us what we love. July 5th asks what love requires. This is a reflection on patriotism, grief, memory, and the local work of repairing what national power keeps breaking.

Maybe the real story is July 5th.

The day after t...

a month ago

Google Isn't Just Search Anymore

Google AI Search is changing local business visibility. Here’s what Main Street businesses need to do now to stay clear, trusted, and findable before they are left out of the answer.


On May 19, 2026, Google announced what it called...

3 months ago

How to Increase Small Business Revenue in Small Towns

Small-town economies thin out when long-standing businesses close due to margin pressure, consolidation, algorithmic visibility shifts, and unsupported succession. This essay outlines five measurable levers civic leaders and business owners...

6 months ago

Why Small Town Businesses Are Closing

Small town businesses are closing at predictable rates, but clustered closures signal structural fragility. Here’s what retention and replacement reveal.

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Structural Causes Behind Main Street Decline

Small town businesses...

6 months ago
1

What Makes a Business Hard to Buy

Private equity doesn’t buy strong businesses. It buys tired ones. This essay explains how pressure, missing systems, and lack of support make small-town businesses vulnerable, why selling is not always wrong, and how preparation creates rea...

6 months ago
1

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  • Sundee Williams

    I write from the ash of a country in transition, with a small-town eye for what survives: the stories, the shops, the women who carry more than their share. MO-born. NH-raised. Texas A&M-educated. MS-based.

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