Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 198 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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johnelkington.substack.comLatest Issues
A Deep Time Safari Under London
Bull sacrifice was central to Mithraism (source: JE via Artiphoria, 2026)
There is a weird form of vertigo you feel when standing seven metres below the pavements of the City of London. Not the vertigo of height, which I have suffered all...
Can We Rewild Wealth?
Rewilding may be all the rage, but is there a market for it? (JE via Artiphoria, 2026)
One comment on my friend Dr Rich Stockdale’s work has stayed with me, and it did not come from him. Robert Griffiths, general secretary of the Communist...
Final call for inputs to our 2030 survey
In the second half of 2026, I will be leading a project to extend the time horizon for sustainability initiatives beyond 2030 to 2037 (the 50th anniversary of the Brundtland Commission report) and then, as a real stretch, to 2087. The early...
The Color of Cities
Smart surfaces can cool cities (source: JE via Artiphoria, 2026)
Heat domes have made 2026 a year of pressure cooker cities. The problem has been aggravated by the fact that a city’s roofs and roads are dark by default. That single design...
Triple-Lines Moth Recalls Triple Bottom Line
A three-lined score: birds on the wires last night at Westerlands (source: JE, 2026)
I’ll admit it. After more than three decades toiling in the vineyards of the triple bottom line, it takes almost nothing for me to spot a TBL angle to a g...
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Authors
The writers behind this newsletter.
John Elkington, co-founder of ENDS, Countercurrent, SustainAbility and Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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