Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 188 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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johnelkington.substack.comLatest Issues
Hafslund: Nature as The Next Big Thing
Renewable energy is also prey to climate chaos (source: JE via Artiphoria, 2026)
I don’t often give a presentation while standing on living grass—though I once did four sessions for Tetra Pak on a grass flooring inside a tented structure,...
Time To Get Real
So, what’s next after the launch of the Volans report, created in partnership with the Generation Foundation, and called Time To Get Real, summarizing the status of climate policy engagement by the institutional investment sector?
Key...
Virtual Advisory Boards: “Stakeholders on Tap”
Dreaming of virtual advisory boards (source: JE via Artiphoria, 2026)
An icon of my professional work since 1991 has been the cartoon I got Ingram Pinn to do for me, showing a boardroom table with a fish in a business suit, a woman from th...
Welcome to the Symbiocene?
I remember as if it was yesterday the May Day when The Economist published its Anthropocene issue (unfortunately now behind a paywall) back in 2011. It was titled “Welcome to the Anthropocene”—and helped shape my thinking for a decade-and-a...
Three Men in a Boat—Not to Mention Elaine
This boat, with its funnel, put me in mind of The African Queen
Perhaps you recall the story? Three friends—J., George, and Harris, “to say nothing of the dog” Montmorency—decide that they’re overworked and unwell, so they prescribe themse...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
John Elkington, co-founder of ENDS, Countercurrent, SustainAbility and Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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