Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 75 | Subscribers | Read | johnelkington.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Just Transitions Through A Pink-Tinted Kaleidoscope
While the ESG recession is much-discussed, as in the second Climate Leaders Forum I spoke at in the House of Lords last week, one of my key indicators of the likely direction of market change is the coverage of related issues in the Financi...
How To Rock Tomorrow’s Competitive Arenas
If we are to have any hope of bending some of the critical curves shaping tomorrow’s economy, with the goal of making it more sustainable, then we need a better sense of what that economy—or those economies—will look like. We also need to i...
The Danube: We Drink In The Delta
What follows is a brief trip report on an extraordinary 3-day exploration of the Danube Delta, following the SUSTENLANDIA conference in Bucharest, organised by the Sustainability Embassy in Romania. It spotlights how communist versions of d...
Today, We Must All Be Ambassadors
For many years, my personal website has been captioned Ambassador from the Future—and way back in the late 1990s I had positioned SustainAbility’s then HQ, overlooking Hyde Park, as an Embassy from the Future. All of which meant that there ...
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Authors
The writers behind this newsletter.
John Elkington, founder and Chief Pollinator at Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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