Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 177 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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johnelkington.substack.comLatest Issues
The Soft Sustainability Era Is Over
Hard and soft versions of sustainability are colliding (source: JE via Artiphoria, 2026)
On 28 February 2026, the soft sustainability era ended without most people noticing. It had been ailing for a while—anyone with eyes could see the sym...
I adore Moore, but Calder more.
The static and the mobile (source: JE via ChatGPT)
Today we walked around Kew Gardens to see the largest ever outdoor exhibition of works by Henry Moore. Yesterday, by way of limbering up, my brain began to play with the contrasts between...
Sir David Attenborough: Nature's Voice
President Barack Obama and Sir David Attenborough (source: White House, 2015)
Some brief reflections triggered by Sir David Attenborough’s 100th birthday today, the man himself awash in birthday cards and best wishes—no doubt including a c...
Future Health Care Markets Will Run HOT
Will HOTS make the world look at itself differently? (source: JE via Artiphoria)
I have been an environmentalist since 1961. Yet every day, having had a small stroke a couple of years back, I take half a dozen pills—including statins—and w...
The Better Angels Of Tomorrow’s Nature
How about that long-heralded Declaration of Interdependence? (JE via Artiphoria, 2026)
The older I get, and I hit 77 in June, the more I admire the extraordinary wisdom of Abraham Lincoln. And never more so than this week, when I suspect m...
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Authors
The writers behind this newsletter.
John Elkington, co-founder of ENDS, Countercurrent, SustainAbility and Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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