Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 182 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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johnelkington.substack.comLatest Issues
Sustainability Comes in from the Cold
Ice Island T-3 (not shown here) was strategic during the Cold War (source: JE via Artiphoria)
“Sustainability is now the main constraint on our growth.”
That comment from a major chip manufacturer caught my attention this week. At a time...
How Do You See Sustainability Shaping Up?
Hello from Oslo, where I have just presented to a conference on how to bring nature into business and markets hosted by the Norwegian renewable energy company, Hafslund.
And, as I often do, I spotlighted the results of the 2025 Sustainabi...
Market Shapers of the World Unite!
Non-meat proteins are a great idea, but where’s the market? (source: JE via Artiphoria, 2026)
With excursions along the way, this Rewilding Markets series explores the role of market design and redesign in the transition to more sustainabl...
Stabiliti Plans to Make “Green Margin” Boring
How to help fund nature restoration when shopping (source: JE via Artiphoria, 2026)
While at the Founders Forum’s Landed event in the Cotswolds recently, I bumped into Will Foulkes, founder and CEO of Stabiliti. I was so taken by his accou...
Finding Our Way
Somewhere off the coast of Hawai’i, a woman stands on the deck of a double-hulled canoe, reading the sky. There is no chart in her hands and no screen lit blue against her face. She is tracking the rise and set of stars across thirty-two “h...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
John Elkington, co-founder of ENDS, Countercurrent, SustainAbility and Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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