Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Twice weekly | Issues | 101 |
| Subscribers | Read | johnelkington.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can Norway’s Markets "Own" The Green Zone?
Can Norway’s blue sector” teach its “green sector” how to win global markets?
Enter The CEO (aka Chief Evolution Officer)
A key challenge: rewilding boardrooms
Rewilding Markets
How will tomorrow’s markets take full account of nature and biodiversity?
Evolution Never Sleeps
Tomorrow’s leaders must be biologically literate (source: Countercurrent, 2025)
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Authors
The writers behind this newsletter.
John Elkington, founder and Chief Pollinator at Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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