Rewilding Markets
John ElkingtonHow can markets best serve people and planet? A virtual notebook on a personal inquiry into how we can design - and redesign - markets to meet tomorrow's needs.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 209 | Founded | 3 years ago | Last Issue | 4 days ago |
| Active | |||||
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johnelkington.substack.comLatest Issues
Advance Rumblings of Gray Rhinos
The gray rhinos come in because the same webinar, on 29th October, will launch a linked Green Paper I have labored over in recent months. And, as you know, the gray rhino is a metaphor for a highly probable, high-impact, and obvious threat...
What Future For The Moreton Bay Bug?
I tried a Moreton Bay bug just once, back in the late 1990s on the Queensland coast, during one of my yearly tours around Australia with the late Murray Edmonds and his wife Dobrina. This bug is a flat, armor-plated slipper lobster that loo...
Who—Or What—Still Can’t Vote?
Could the 2030s see high tech and regeneration going hand-in-paw (JE via ChatGPT, 2026)
This series began with a question about representation—whether a board of composites, of avatars, could speak for anyone, let alone everyone of a given...
Build Fast—And Write The Rules
Whoever builds the next economy tends to write new rules (JE via ChatGPT, 2026)
For most of my working life, Asia appeared in Western sustainability conversations mainly as the scene of the crime—the coal, the cleared forest, the plastic i...
Why 2030 Cramps Our Imaginations
Our time horizons powerfully shape our ambitions around impact (JE via ChatGPT, 2026)
From the perspective of 2037, if you can imagine yourself there for a moment, the “great deadline panic” of 2028 and 2029 already reads like deep history...
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John Elkington, co-founder of ENDS, Countercurrent, SustainAbility and Volans, led the first wave of activists into corporate boardrooms. Inducted into the Sustainability Hall of Fame (2013), he also won the World Sustainability Award (202l).
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