Swiss Pricing Lab
Never leave the money on the table again!
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 5 months ago | Last Issue | 15 days ago |
| Active | |||||
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swisspricinglab.substack.comLatest Issues
Half of Price Changes Were Cuts. So Why Is Everyone Angry?
Shoppers say prices are being rigged. Retailers say the data shows otherwise. Both sides are using the same number, and it cannot settle the argument.
Here is a claim doing the rounds this month. A recent industry tracking study reported t...
Your Next Customer May Be an AI. It Falls for the Same Tricks.
Everyone says AI shopping assistants will make pricing tricks useless. We read the experiments. It is not that simple.
There is a prediction going around that sounds very sensible. Once software does our shopping, the old pricing tricks st...
Nobody Has Priced the AI Agent Yet
One large enterprise software category changed how it charges for its AI agents three times in under a year. Per conversation, then per action, then per seat, on top of the other two. That is not indecision. It is an industry admitting it d...
Is the "Test Your Pricing Quarterly" Advice a Myth?
Everyone in SaaS repeats a version of this claim: companies that touch their pricing more often grow faster. We went looking for where that claim actually comes from, using only research from the last few years. The answer surprised us.
Se...
Your Price, Not The Price
When you look at a price, you make an assumption without noticing. You assume it is the price. That the person next to you, on their own phone, in another city, sees the same number.
That assumption is now officially up for discussion.
Th...
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Authors
The writers behind this newsletter.
PhD economist turned pricing strategist, breaking down what works and what doesn't.
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