
A field guide for cleaning up chaos, building smarter systems, and surviving early-stage silliness with your integrity intact.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 59 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||

TLDR: If you're still in every Slack thread, every decision, every fire… You didn't build something broken. You outgrew the way you built it. That's fixable. (And I have 2 spots open this week to prove it.)
7:04am.
You haven’t made coffee...
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Some founders come from accelerators, pitch decks, startup podcasts, and know exactly how to say go-to-market motion without laughing.
Then there are others that come from 20 years inside a broken industry, and they’ve watched the same pr...
Every founder on LinkedIn right now is posting about AI agents.
“We replaced our SDR workflow.”
“Our AI assistant handles support.”
“Ten people can now do the work of fifty!! WOOO HOO!”
Look…some of this IS real.
I use AI every single...
It’s 11pm.
You’ve been ON since 7am. Founder-led sales, or pitching the raise, or both, and you’ve finally got a minute to look at the actual work. The thing you’re supposedly running.
Ten Slack messages. All variations of the same questi...
Subscribers, engagement, traffic and sponsorship for Systems & Side-eyes.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Ops guidance for founders tired of duct-taping their way to growth. One weekly clarity drop to help you scale smarter. (with a side-eye \ud83d\udc40 and a system.)
WE ARE ALL BECOMING COMPANIES. I help you build yours. Built a company to +$50M and sold it. Built audience of +50,000 so far…Harvard economics nerd writing about the future of operating companies.
Spiritual Psychologist strengthening Human Intelligence in the age of AI.
4x Founder, $35M exits. Coaching 100+ subs. I help you turn your experience into income and build a self-running 5-person business, solo.
Career strategy for the post-AI economy from an accidental entrepreneur. Written for fractional operators, execs, and anyone who's stopped waiting for permission. One essay a week: careers aren't ladders, they're portfolios.
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