Taiwan Consumer Insights
Matthew RyanTaiwan consumer and retail insights. Monthly reports and analysis regarding consumers in Taiwan
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | taiwanconsumers.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Has Taiwan Already Been Conquered by Overseas E-Commerce Players?
Recent moribund domestic reports have reported that the battle is over and overseas players have completely overrun Taiwanese home-grown ecommerce players. Right now, momo is the only domestic player that is holding its weight and even it i...
Why Xiaohongshu is RED Hot for Taiwan Gen-Z Consumers
## Gen-Z Warm to New Chinese Platform
POYA Started From the Bottom, Now It's Here
In 2020, beauty and daily goods retailer, POYA, opened a new multi-level giant store on the corner of Zhongxiao East Road and Fuxing South Road. This location has historically been one of the most coveted pieces of retail real estate in Tai...
How Companies Can Transform Taiwanese Consumers Into Loyal Fans
This article examines the state of retention marketing, specifically loyalty programs, in Taiwan. The source for this article is local marketing expert Iwen Huang, who also previously lectured marketing at both Vanung and Asia Eastern Unive...
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Authors
The writers behind this newsletter.
I conduct consumer and market research in Taiwan and other Asia markets. I'm based in Taipei, and also runs an agency assisting tech companies expand their global impact through exposure to overseas markets. [email protected]
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