Following the Yuan
Yaling Jiang, Junjie Wang, Amber Zhang, Rachel, Rongrong Zhuge, Richard WhiddingtonGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 169 | Subscribers | Read | chineseconsumers.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
⚠️ Three deadly sins of the Chinese consumer market: big narratives, copycatting trends, state subsidies | Following the Yuan
Walking into China’s largest second-hand luxury store, ZZER, starts as a novel experience. You store all of your belongings, slide on two gloves — one with two finger holes so that you can still use your phone to scan QR codes for prices — ...
🗣 China's great pre-made food debate, and 12 other consumer market updates | Following the Yuan
Brands mentioned in this issue: PopMart, Kuaishou, Starbucks, Diageo, Haidilao, Chagee, AMI, HongShan (Sequoia China), H&M, Alibaba, Amap, Douyin Life, Madame Tussauds, Hyrox, GlocalMe
Why do consumers think foreign brands are selling their China businesses? ⚔️ | Following the Yuan
Starbucks, Häagen-Dazs and Pandora VS the likes of Mixue, Pop Mart and Laopu Gold
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Authors
The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
Experienced business reporter. Ex-Vogue Business Senior China Editor.
Follow me for data-driven insights on China
freelance writer and former editor @Vice China. My substack, 3rd Culture Kids, explores the intimate intersection between art and culture in China. #chinglish
writer, designer, researcher
Brooklyn-based writer.
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