Following the Yuan
Yaling Jiang, Rongrong Zhuge, Following the YuanGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 195 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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chineseconsumers.newsLatest Issues
#77: Molly Tea's LV fine backfires, Shein nears HK IPO, Luckin and Duolingo's babies, Chef Fei to enter the U.S. | Following the Yuan
Hi, it’s Yaling. Whether you’ve been here since day one or just subscribed last week, I’d love to hear from you in this reader survey.
It will take around 7 minutes to complete thoughtfully, and it will shape what Following the Yuan publi...
China's new gig economy: Pretending to see a Rolex exhibition | Following the Yuan
As brands chase traffic KPIs in the slowed economy, a new gig economy has emerged to manufacture attention — one paid attendee at a time.
Two weeks ago, I joined a WeChat group for odd jobs after seeing social media posts about people gett...
“We are just keeping the business running for China Tobacco’s sake”: when state monopoly meets consumption downgrade
A Chinese tobacco shop owner offers a rare window into China’s state tobacco monopoly as oversupply and shrinking demand reshape the industry.
Written by: Tucker Jiang
#76: Lululemon China events flop, Häagen-Dazs shops sold to Chinese brand, Seesaw files for bankruptcy, Sinopec opens pet salons | Following the Yuan
Two of Lululemon China's biggest recent events have drawn controversy as the company grapples with slowing sales growth.
Brands mentioned in this issue: Lululemon, Häagen-Dazs, Ningji, Doubao, ByteDance, OPPO, SeeSaw, FILA, Centaline, Sino...
Too big to cancel? The curious comeback of Cai Xukun | Following the Yuan
On China’s ‘traffic star' phenomenon and high tolerance around morally compromised male celebrities
The first time I experienced the power of traffic star was after a couple of mundane e-commerce purchase. Along with my chocolate and face...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
writer, designer, researcher
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