Following the Yuan
Yaling Jiang, Wanqing Chen, Rongrong ZhugeGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 189 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
Read this Newsletter
chineseconsumers.newsLatest Issues
#75: Devil Wears Prada II underperforms, Xinhua enters GEO, Labubu fridge goes viral, Samsung exits China | Following the Yuan
Brands mentioned in this issue: Mengniu, Miu Miu, Saint Laurent, Pop Mart, Samsung, Xinhua, Deepseek, Nordisk, NNormal, Nanamica, Mammut
📊 BIG STAT
China’s May Day travel numbers grow, but per-capita spending quietly slips // China’s Min...
When crowds are back but money doesn’t follow 🤔| Following the Yuan
Has China's consumption gone back to 'normal'?
Hi it’s Yaling,
Navigating mainland China's regional archetypes | Following the Yuan
Chinese people have taken genuine pleasure in learning about and debating regional archetypes and stereotypes. Here are 6 of them.
Text & design: Rongrong Zhuge
#74: AI short drama, Patagonia’s “earth tax” backlash, “drink-for-you” on demand, Lay's potato resto 🥔 | Following the Yuan
Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s, RedNote, Foxconn, Apple, Patagonia, ZXMOTO.
Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s,...
How China found joy in being “cheap” | Following the Yuan
When being economical becomes a competition.
What does vegetarian street food and a black puffer have in common?
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Following the Yuan.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
stay curious. multimedia journalist and filmmaker. ex-Associated Press. former equity analyst with a BSc and MSc in financial engineering.
writer, designer, researcher
Social
Frequently Asked Questions
How can I access the email archive for Following the Yuan?
You can find recent issues that have been published by Following the Yuan on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Following the Yuan have?
To see how many people subscribe to Following the Yuan, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Following the Yuan?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Following the Yuan as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Following the Yuan?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Following the Yuan using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Following the Yuan?
Scroll up to where it says Related Newsletters to see other publications like Following the Yuan. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Following the Yuan?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.