Following the Yuan
Yaling Jiang, Rongrong Zhuge, Wanqing ChenGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 190 | Founded | 4 years ago | Last Issue | 20 days ago |
| Active | |||||
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chineseconsumers.newsLatest Issues
Is Lying Flat a Foreign Plot? 🛌 | Following the Yuan
A recently published piece from China's Ministry of State Security revived the conversations and debates about 'lying flat' among the youth.
Editor’s note from Yaling: I’ve been working with Rongrong since we met at Sixth Tone. Born and ra...
#75: Devil Wears Prada II underperforms, Xinhua enters GEO, Labubu fridge goes viral, Samsung exits China | Following the Yuan
Is the backlash against Miu Miu and Saint Laurent fair?
Brands mentioned in this issue: Mengniu, Miu Miu, Saint Laurent, Pop Mart, Samsung, Xinhua, Deepseek, Nordisk, NNormal, Nanamica, Mammut
When crowds are back but money doesn’t follow 🤔| Following the Yuan
Has China's consumption gone back to 'normal'?
Hi it’s Yaling,
Navigating mainland China's regional archetypes | Following the Yuan
Chinese people have taken genuine pleasure in learning about and debating regional archetypes and stereotypes. Here are 6 of them.
Text & design: Rongrong Zhuge
#74: AI short drama, Patagonia’s “earth tax” backlash, “drink-for-you” on demand, Lay's potato resto 🥔 | Following the Yuan
Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s, RedNote, Foxconn, Apple, Patagonia, ZXMOTO.
Brands mentioned in this issue: Master Kong, BOSS Zhipin, Meituan, MUSINSA, Didi, Tencent, Lay’s,...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
writer, designer, researcher
stay curious. multimedia journalist and filmmaker. ex-Associated Press. former equity research analyst.
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