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Artwork for Following the yuan

Following the yuan

Yaling Jiang, Luna Huang Ruomin

Original reporting, analysis, and commentary on China's consumer market. Get on-the-ground "color" beyond the earnings calls and market reports.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues97SubscribersRead chineseconsumers.news

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Why visiting China is important in 2024?👋 | Following the yuan

Janet Yellen is set to arrive in China tomorrow, merely eight months following her previous trip, to press on “industrial overcapacity”, a thorny issue that China worries about itself.

23 days ago
15
4

China is positioning Hainan as a duty-free haven. Will it fulfill its potential? 🌴| Following the yuan

Melody Xu’s social media posts took an unexpected turn in 2021.

a month ago
6
0

Why am I hopeful(ish) about Country Garden's 'ghost city' in 2024? | Following the yuan

When I first came across Country Garden’s ghost city coverage, my eyes widened. It’s interesting to be on the inside of a scandal after being on the hunt on the outside for so long.

2 months ago
11
3

Authors

The writers behind this newsletter.

  • Yaling Jiang

    A journalist-turned consultancy founder who’s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of the complicated China consumer market.

  • Luna Huang Ruomin

    Freelance writer/journalist interested in contemporary China and culture stuff

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