Following the Yuan
Yaling Jiang, Yijun Liu 刘奕君, Following the Yuan, Rongrong ZhugeGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 206 | Founded | 5 years ago | Last Issue | 12 days ago |
| Active | |||||
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chineseconsumers.newsLatest Issues
Reflections of my five years on Substack | Following the Yuan
Hi everyone, in this piece, I’d like to share my reflections on the reader survey that some of you completed three months ago, and more broadly, on my trial and error for Following the Yuan over the last five years.
Here are three key fin...
#79: Tiffany & Co. apologies over missing mooncakes, The Kardashians manifest their power in China, Tastien tests solo pizza brand | Following the Yuan
Brands mentioned in this issue: Legoland, Tiffany & Co., Starbucks, SKIMS, Nike, NikeSKIMS, IN&OUT, Dicos, Tastien, DL Supermarket, INMO, Alo, Trip.com
Brands mentioned in this issue: Legoland, Tiffany & Co., Starbucks, SKIMS, Nike, NikeSK...
[OOO] Inside China’s AI Hardware Rush: What We Saw at Alibaba’s Apsara Conference | Following the Yuan
From earbuds to an "AI-native" computer, China’s big tech is betting that devices, not apps, will get Chinese consumers to finally pay for AI.
China’s tech giants have found their next bet for the AI consumer gateway: hardware.
China Solved AI Adoption. What's Still Missing? 🔎 | Following the Yuan
While AI leaders in the U.S. are having a collective reckoning about AI safety, China’s AI giants are confronting a less existential problem: Their trick from their old playbook might not work.
The trick sounds simple: build a super-app ga...
#78: Advocacy for two-day weekend gets censored, Former Gucci creative director joins Icicle, Lee to change China operator | Following the Yuan
Selling nap slots becomes a new revenue stream for some Chinese cinemas, as they collectively lost roughly 125 million audience members over the last five years.
Brands mentioned in this issue: Niu Lai, Authentic Brands Group, Lee, Icicle,...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Following the Yuan.
| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Making sense of China through its people, trends and phenomena using a journalistic approach. I do qualitative research & due diligence on China.
Beijing-based writer for China's leading media. Firsthand perspectives on local AI and consumer trends.
writer, designer, researcher
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