Following the Yuan
Yaling Jiang, Rongrong Zhuge, Richard Whiddington, Caini YANGGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 121 | Subscribers | Read | chineseconsumers.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
[OOO] Yiwu International Trade Market and Beixiazhu e-commerce village 🎥 | Following the yuan
[OOO] is an occasional column that provides on-the-ground insights from my visits to trade shows and events in China. This week, I arrive at the world’s biggest wholesale market in Zhejiang province for scouting purpose. While here, I also ...
#53: 🥮 Mooncakes and Kanye 🥮 | Following the Yuan
Plus a heart-to-heart.
Why are stores closing in droves in China's tier-1 cities?
If you've visited Shanghai in recent years, you may have witnessed the peak of the city’s hipster central Anfu Road. Fashionistas, influencers, and tourists flocked to the area, filling boutique lifestyle stores, coffee shops, and domestic ...
#52: Chinese consumers VS the market 👥, Luckin's bet on overseas & Black Myth: Wukong 🐒, Solulu to marriage rates 👶| Following the Yuan
Hi everyone, good news! After enduring the eye injury for two weeks, I can finally put on a contact lens for my right eye. That immediately made my life better after living in unknown blurriness for so long! Now that I know my vision won’t ...
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Authors
The writers behind this newsletter.
A journalist-turned consultancy founder who’s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn
Graduate student at the University of Tokyo; Sociology major.
Brooklyn-based writer.
Journalist on gender beat, with a special focus on transgendered issues in mainland, China. more
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