Following the Yuan
Yaling Jiang, Rachel, Rongrong Zhuge, Wanqing ChenGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 185 | Subscribers | Read | chineseconsumers.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How China found joy in being “cheap” | Following the Yuan
What does vegetarian street food and a black puffer have in common?
Consumer news digest: March 15 Consumer Rights Gala highlights AI safety, Pop Mart sues 3D printer, Disney's new local rivals | Following the Yuan
Mentioned brands, companies and institutions are: Pop Mart, Bambu Lab, Papergames, Centurium Capital, Blue Bottle, Chagee, Alibaba, Formula 1, Tencent, OpenClaw, Nike ACF, Disney.
What are premium Chinese brands doing for Spring Festival 2026? 🧨 | Following the Yuan
Since the rise of ‘guochao’ movement, domestic brands have increasingly taken over the centerstage in consumer aspirations, which also make them role models for Western brands.
🐎 Consumer news digest (CNY edition): from Spring Festival Gala to AI red envelopes | Following the Yuan
The brands/companies we mentioned in this issue are: Gaggle studios, Kingsoft Shiyou
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Authors
The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
freelance writer and former editor @Vice China. My substack, 3rd Culture Kids, explores the intimate intersection between art and culture in China. #chinglish
writer, designer, researcher
stay curious. multimedia journalist and filmmaker. ex-Associated Press. former equity analyst with a BSc and MSc in financial engineering.
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