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Artwork for Following the Yuan

Following the Yuan

Yaling Jiang, Rongrong Zhuge, Richard Whiddington, Caini YANG

Get on-the-ground 'color' in China beyond the earnings calls and market reports.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues126SubscribersRead chineseconsumers.news

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The late late reaction of the Trump victory that no one asked for (2/2) | Following the yuan

My original intention for the post was to gauge reactions to Trump’s victory from different Chinese social platforms, like I did with the ‘spy balloon’ reaction post, but the more I see, the more frustrated I am about China’s information ec...

11 days ago
18
0

The late late reaction of the Trump victory that no one asked for (1/2) | Following the yuan

I was about to deliver a presentation at the annual media conference Splice Beta on Wednesday when Trump’s votes edged toward 270. For hours, I tireless refreshed election coverage on the New York Times, which, weirdly, took away some of my...

13 days ago
21
0

Why am I optimistic about Starbucks China ☕ | Following the Yuan

One and a half years after my post about why Starbucks China was falling behind its competitors, I stand firm in what I said: that Starbucks continues to…

17 days ago
18
9

#54: Double 11 🛒(Is Ralph Lauren a victim?), The fall of gym membership model 🏋🏻‍♀️(Will's and ClassPass) | Following the Yuan

Hi, are you also reflecting how you can improve your life over the last three months before the year ends? Same here, same here.

a month ago
11
6

Authors

The writers behind this newsletter.

  • Yaling Jiang

    A journalist-turned consultancy founder who’s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn

  • Rongrong Zhuge

    Graduate student at the University of Tokyo; Sociology major.

  • Richard Whiddington

    Brooklyn-based writer.

  • Caini YANG

    Journalist on gender beat, with a special focus on transgendered issues in mainland, China. Not a nice person.

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