Following the Yuan
Yaling Jiang, Ivy Yang, Daniel Camilo, Rongrong Zhuge, Richard Whiddington, Caini YANGGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 140 |
| Subscribers | Read | chineseconsumers.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
#59: The world’s 2nd most expensive stadium to open in HK, Ne Zha 2’s global win, The Thailand-China situationship 💸 | Following the Yuan
Hi everyone, long time no chat! After having spent Chinese New Year at home, I then stopped by in Hangzhou, Shanghai and lastly, Hong Kong. Sorry that I missed some of you.
What were Chinese consumers' (and investors) thinking during CNY 🧨🍊 | Following the Yuan
CNY is much more than lion dance and red packets for Chinese people.
Why Loewe, Arc’teryx, and Miu Miu nailed 2025’s Chinese New Year spirit🧧 | Following the Yuan
Fashion brands have the power to spotlight on local culture, local craft and local artists in their CNY campaigns, and they should make the most of that opportunity.
My op-ed on Time & other analyses of #TikTokRefugees on Red Note 🔴📝 | Following the Yuan
A roundup of reading lists and analyses on Xiaohongshu/Red Note and the great digital migration in terms of personal stories, internet culture, and implications.
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Authors
The writers behind this newsletter.
A journalist-turned consultancy founder who’s influenced by design thinking, Yaling is driven to catch signals before they turn into trends, and interpret nuances of China in an economic downturn
Bridging the U.S.-China Communication Gap: Stories of wins and fails.
Daniel Camilo is a gaming consultant, market analyst and gaming journalist, based in Shenzhen, China. 10+ years working in China in tech, digital marketing, business development and game publishing. Twitter: https://twitter.com/DanielOlimac
Graduate student at the University of Tokyo; Sociology major.
Brooklyn-based writer.
Journalist on gender beat, with a special focus on transgendered issues in mainland, China. Not a nice person.
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