Following the Yuan
Yaling Jiang, Rachel, Rongrong Zhuge, Wanqing ChenGet on-the-ground 'color' in China beyond the earnings calls and market reports.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 183 | Subscribers | Read | chineseconsumers.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
What are premium Chinese brands doing for Spring Festival 2026? 🧨 | Following the Yuan
For the last three years, we have been showcasing what Western brands are doing in China for their Spring Festival campaigns. (2023, 2024, 2025)
🐎 Consumer news digest (CNY edition): from Spring Festival Gala to AI red envelopes | Following the Yuan
The brands/companies we mentioned in this issue are: Gaggle studios, Kingsoft Shiyou
America’s perceived downfall activated China’s soft power, what now? | Following the Yuan
adjusted from my panel speech at LSE's China Development Forum
🗣️ Dialect renaissance: 10 Chinese dialect influencers to watch | Following the Yuan
Once upon a time, speaking Mandarin with an accent in China was looked down upon. That is not the case anymore (at least with these influencers).
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Authors
The writers behind this newsletter.
Using my training in translation and journalism for independent China research. The biggest China trend nerd. Co-founder of events nonprofit People's Square.
freelance writer and former editor @Vice China. My substack, 3rd Culture Kids, explores the intimate intersection between art and culture in China. #chinglish
writer, designer, researcher
stay curious. multimedia journalist and filmmaker. ex-Associated Press. former equity analyst with a BSc and MSc in financial engineering.
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