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for people who like good things marketing, mindset shifts + much more

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Artwork for Abiola's Archive.

Latest Issues

How to Figure Out What to Post on Social Media

Have you ever felt stuck trying to figure out what to post?

I hear this all the time. But I think the more interesting question is: why should anyone care in the first place?

In this episode, I’m breaking down what actually holds...

3 months ago
13

1:1 Marketing Consultations with Inner Circle

March is the real new year, as they say, and with that in mind, let’s start right.

If you need clarity on your business, your next launch or your personal brand strategy, this is for you. Think of this as a personalised, “I Have Notes” ses...

3 months ago
5
1

How to Build A PR Campaign From Scratch

Are you down for a challenge?

The goal is to keep helping exciting brands and public figures dominate the market, and a solid team is essential for this. Join my team. Applications close at the end of the week.

📍Senior Digital PR Str...

3 months ago
10

Nostalgia, 2016 & How to Benefit

One of my most frequently asked questions is: “when is Take What You Need coming back?”

I truly don’t have an answer, but what I’ve been toying with is opening up my office hours for the deep thinkers. A 30-minute one-to-one ‘working sessi...

4 months ago
7
2

Being "mysterious" is holding you back in every way possible

2026 feels good.

Good morning! It’s been a minute. I spent the last 3 months living in Lagos, and couldn’t wait to return home to London. On reflection, 2025 was definitely rocky (more on that later), so entering the new year with a ren...

4 months ago
37
1

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  • abiola (@abxola)

    marketing + mindset shifts. watch "i have notes" on youtube

  • Kemi Odutola
  • Social

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