Terra Incognita
Alex Branton, Robin Butler, Saad Hasan, Kartik Upadhyay, Madhusmita das, Waiz Rahim, McKinley Richards, KrishInvesting in tech startups across huge "unmapped" digital ecosystems.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | sturgeoncapital.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Importance of "Ideal Market Profile"
This blog post is taken from Sturgeon’s Q3 2025 manager update to investors. The concept of an “Ideal Customer Profile” is well known to founders and investors, more commonly referred to by its acronym ICP. Claude (Anthropic’s LLM) defines ...
Why We Invested - Finmedia
### Introduction
Why We Invested - PeopleForce
## INTRODUCTION
Agriculture as the Exception
The recent acquisition of Billz by TBC Bank in Uzbekistan marked a milestone exit for Central Asia’s startup ecosystem - and for Sturgeon, it was personal. Billz, Uzbekistan’s leading retail management platform for SMEs, was our first inves...
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Authors
The writers behind this newsletter.
Robin is a Partner and Head of Impact at Sturgeon Capital, a leading emerging markets investor investing in early stage companies solving the key problems affecting the day to day lives of businesses and consumers
Principal at Sturgeon Capital. South Asia and FinTech Lead.
Currently pursuing an MBA at INSEAD, previously worked in early-stage startups (Choco, 2019-24) and investment banking (Credit Suisse, 2017-19).
Venture Partner @ Sturgeon Capital
Passionate about mobilizing capital for results-driven, sustainable, and inclusive economic development. Currently working on increasing impact across Sturgeon Capital's operations, and revamping the firm’s impact measurement and management practice.
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