Terrence Burns
Curious wins.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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terrenceburns.substack.comLatest Issues
Hamburg 36/40/44's Mixed Message
The greatest salespeople I’ve ever met (people like Brett Yormark and Rob Prazmark) are few and far between. They’re great because they only sell the buyer what they need, not just what the seller has to sell.
Which, of course, leads me to...
Teach National Olympic Committees How To Fish
It is no secret that the IOC is conducting a comprehensive review of its global marketing program, TOP. Like virtually every other Olympic marketing practitioner, I applaud the effort and wish our friends there much success.
When people ta...
The Middle Ground of Olympic “Fandom”
My last piece argued that traditional sports fandom frameworks fail in the Olympic context because the Games don’t provide what those frameworks require: a fixed, ongoing, identity-defining allegiance to a specific competitive entity. The I...
Stop Talking About Fandom
The IOC is currently reviewing every aspect of its marketing and sponsorship program. Bravo, it’s time. But here is my caveat.
Every so often, a group of “sports marketing” folks, sometimes new Olympic sponsorship staff with experience or...
The Case for Caution on Consolidating the Olympic Winter Games
Yesterday, while enjoying my morning coffee and reading the Sunday New York Times, an article caught my attention, “Some Olympic Leaders Want to See Fixed Winter Games Host Cities,” by my old friend, Tariq Panja. The article discussed the i...
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Authors
The writers behind this newsletter.
Owner at T.Burns Sports Group, LLC Olympic Games Mktg & Comms | Fulbright Specialist | Adjunct Professor
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