
A weekly newsletter & conversation series from Peter Spear on human understanding & cultural insight in business.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 488 | Founded | 7 years ago | Last Issue | 4 days ago |
| Active | |||||

Above, Amanda Ripley on data centers, AI and conflict. Also, Jasmine Sun on data centers and populism. And, Lindsay Ems on Amish technology adoption.
Above, Tom Roach on brand building. Also, Rob Meyerson on...
Ben Jenkins is co-founder and CEO of Okay Human, a New York-based consumer insights company formerly known as Sympler, which he co-founded in 2018 and rebranded in 2025. The firm uses chat-based, AI-assisted qualitative research to h...
Above, Nina Beckhardt on naming as a field. Also, Krystia Reed & others on naming legislation after victims. And, Jesse Livingston on not quanting the qual.
Above, T.M. Luhrmann on hearing voices. Also, Zach L...
Mark Kingsley is a brand strategist and designer, the founder of the brand studio Malcontent, and an instructor in the School of Visual Arts Masters in Branding program.
Earlier in his career, he designed album packages for John Co...
Above, Anu on friction. Also, Jessica Maddox & others on description. And, James Evans, Casey Petroff & Gary King on surprise.
Above, Meghan O’Gieblyn is against slop. Also, Sean Lyons on brand debt. And, Adrian Levy o...
Subscribers, engagement, traffic and sponsorship for THAT BUSINESS OF MEANING.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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The writers behind this newsletter.
I am an ethnographer and brand consultant in Hudson, New York. I help teams communicate and innovate more effectively, by helping them understand who they serve, and what drives them.
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