Reletter
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THAT BUSINESS OF MEANING

Peter Spear

A weekly newsletter & conversation series from Peter Spear on human understanding & cultural insight in business.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues488Founded7 years agoLast Issue4 days ago
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Latest Issues

The week of August 3rd


Synecdoche

Above, Amanda Ripley on data centers, AI and conflict. Also, Jasmine Sun on data centers and populism. And, Lindsay Ems on Amish technology adoption.

Brand

Above, Tom Roach on brand building. Also, Rob Meyerson on...

4 days ago
1

Ben Jenkins on Creativity & Play


Ben Jenkins is co-founder and CEO of Okay Human, a New York-based consumer insights company formerly known as Sympler, which he co-founded in 2018 and rebranded in 2025. The firm uses chat-based, AI-assisted qualitative research to h...

8 days ago
2

The week of July 27th


Naming

Above, Nina Beckhardt on naming as a field. Also, Krystia Reed & others on naming legislation after victims. And, Jesse Livingston on not quanting the qual.

Spirit

Above, T.M. Luhrmann on hearing voices. Also, Zach L...

11 days ago
2

Mark Kingsley on AI as a Condition & Belonging


Mark Kingsley is a brand strategist and designer, the founder of the brand studio Malcontent, and an instructor in the School of Visual Arts Masters in Branding program.

Earlier in his career, he designed album packages for John Co...

15 days ago
4

The week of July 20th

Reality

Above, Anu on friction. Also, Jessica Maddox & others on description. And, James Evans, Casey Petroff & Gary King on surprise.

Slop

Above, Meghan O’Gieblyn is against slop. Also, Sean Lyons on brand debt. And, Adrian Levy o...

18 days ago
3

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  • Peter Spear

    I am an ethnographer and brand consultant in Hudson, New York. I help teams communicate and innovate more effectively, by helping them understand who they serve, and what drives them.

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