That Event Stack by That Coalition
Cobus Heyl, Piet van NiekerkExploring fresh ideas and trends to inspire innovative, engaging, and high-impact B2B meetings and events. Brought to you by That Coalition.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Subscribers | Read | thateventstack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Answer Engine Economy Is Good News for Events
For more than two decades, the internet organised knowledge through search. If you wanted to understand something, you searched. Search led to articles, articles led to publishers, and publishers monetised the traffic that followed. That wa...
The event tech stack is being unbundled
Over the past week, I noticed several event technology announcements that, taken individually, felt like nothing much. A new independent, review-led, comparison-driven buyer navigation platform for event technology launched. AI-powered matc...
Three Years of Data: How Attendees Are Recalibrating what Justifies Showing Up at Events
For the third year running, I’ve surveyed event attendees about what matters to them. This year’s responses, benchmarked against 2024 and 2025 data, reveal something organisers can’t ignore:
The Great Event Correction
The events sector is entering a phase of correction. After years of expansion, acceleration, and post-pandemic urgency, the question is no longer how much more events can do, but what they should stop doing. Not as a reaction to a crisis, b...
Authors
The writers behind this newsletter.
Founder of That Coalition. Formerly with companies such as Naspers, Media24, Audience Media, FIPP and Mx3. My career spans media, events, e-commerce and SaaS sectors.
Old hack. New tricks.
Founder of That Coalition, an events-as-a-service and content services business. Co-founder of The Signal, a media-tech information business.
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