That Event Stack by That Coalition
Cobus Heyl, Piet van NiekerkExploring fresh ideas and trends to inspire innovative, engaging, and high-impact B2B meetings and events. Brought to you by That Coalition.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Subscribers | Read | thateventstack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
I don’t want to pick a fight with PR, but I will
I don’t want to pick a fight with public relations people. Truly, I don’t. They do a difficult job, one that most journalists would find impossible. They calm anxious executives, manage impossible expectations and somehow keep a dozen messa...
Where event coverage is going right now
I’ll be attending a few conferences later this year where I’ve been asked to help with media coverage. It made me stop and think about how we’ve been doing it in recent years. And here’s the rub: conferences thrive on immediacy, not post-mo...
Three things you can do today to make your event content discoverable
You know the scene. Months of chasing speaker bios, squeezing session abstracts out of busy executives, polishing the agenda until it shines. The site finally goes live and you wait for the traffic graph to climb. Instead, it looks like the...
ROI vs ROR: Why the ‘bean counters’ don’t get events
Lately, the British advertising executive Rory Sutherland keeps popping up on my TikTok feed, and I must confess, he grabs my attention every time.
Authors
The writers behind this newsletter.
Founder of That Coalition. Formerly with companies such as Naspers, Media24, Audience Media, FIPP and Mx3. My career spans media, events, e-commerce and SaaS sectors.
Old hack. New tricks.
Founder of That Coalition, an events-as-a-service and content services business. Follow our event stack at thateventstack.com. Connect with me on LinkedIn to learn more.
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