Final notes from That White Paper Guy aka Gordon Graham
That White Paper GuyNotes on writing, clarity, and craft from a life in words
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 3 years ago | Last Issue | 12 days ago |
| Active | |||||
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thatwhitepaperguy.substack.comLatest Issues
Donuts to dollars: a Halloween story
“I brought donuts!” declared Martin, sweeping into the conference room.
“You deserve them after that kick-ass campaign in September!”
He plopped the donut box down on the table, and with a quick gesture, scooped up an apple fritte...
Make an online widget for your B2B client... with AI!
You’ve been asked to work on a white paper for a B2B software company.
Your client, ClearPath Projects, sells an easy-to-use project management dashboard.
Their ideal prospect is a manager frustrated by routine meetings. They worry...
No more excuses: Make your next call to action an online widget
For years, I’ve been telling B2B marketers to think beyond their boring old calls to action.
You know the usual suspects lurking at the end of most white papers:
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Contact sales (and brace yourself for a pitch)
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Book a free...
Take a lesson from the HEPA lawsuits: Don’t make false claims
I haven’t been posting on Substack much lately. But I’ve come across an issue I really want to comment on.
This is a story about the abuse of a technical standard by marketing people… and what can happen when you make claims you can’t bac...
Authors, check the Anthropic copyright settlement
I recently got a thick package from Anthropic about their copyright settlement. The creator of Claude was sued by a group of authors who won a groundbreaking settlement of $1.5 billion.
The case revealed Anthropic has used two databases o...
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| Subscribers | Engagement | 70 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
323 white papers for clients from Silicon Valley to Switzerland, from tiny startups to 3M, Google, and Verizon. Wrote "White Papers for Dummies." Won 16 awards from Society for Technical Communication. Named AWAI Copywriter of the Year in 2019.
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