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Final notes from That White Paper Guy aka Gordon Graham

That White Paper Guy

Notes on writing, clarity, and craft from a life in words

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PricingOnly free issuesPublishesWeekly
Issues23Founded2 years agoLast Issue2 months ago
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  • That White Paper Guy

    323 white papers for clients from Silicon Valley to Switzerland, from tiny startups to 3M, Google, and Verizon. Wrote "White Papers for Dummies." Won 16 awards from Society for Technical Communication. Named AWAI Copywriter of the Year in 2019.

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