
The business of wellness—decoded. For savvy investors, thoughtful founders, and wellness lovers seeking smart insights on trends, deals, and the future of well-being.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 127 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||

Hi, I’m Rach.
If you’re new here: welcome. If you’ve been reading for a while and just know me as “the VC who won’t shut up about GLP-1s and boutique fitness closures” — hi again, and also, fair.
A few weeks ago someone introduced me as:...
How the wellness industry accidentally brought back diet culture...Here’s the framework I’ve started using to spot the winners before everyone else
There are lines outside frozen yogurt shops in New York again.
Long-haul flight season is upon me, and I’ve decided jetlag is optional.
I’ve lived on three continents, I host retreats around the world for a living, and I’ve hiked Kilimanjaro enough times that it’s starting to feel like a personality f...
Big Food keeps telling me I'm early. One grocery stat makes me think they're about to catch up.
I have a prediction about food that I keep getting pushback on:
The Billion-Dollar Perimenopause Problem No One Has Solved
I’ve accidentally been running a little series for months without ever telling you about it.
Subscribers, engagement, traffic and sponsorship for The 2% Club by Rach Hirsch.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #56 | |
| #136 |
The writers behind this newsletter.
Hi, I'm Rach — The Wellness Investor. I decide which wellness brands are worth backing. Which means I know which ones are worth buying. Founder, investor & wellness hype girl behind Wellness Growth Ventures, The 2% Club, LA's cult-fave yoga studio.
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