The business of wellness—decoded. For savvy investors, thoughtful founders, and wellness lovers seeking smart insights on trends, deals, and the future of well-being.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 130 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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rachhirsch.substack.comLatest Issues
When Did Feeling Good Become So Much Work?
I went back to camp for 48 hours last month. It broke something open about our $2 trillion industry and where I think the money goes next...
I went back to camp a few weeks ago.
Where the Next Billion-Dollar GLP-1 Fortune Gets Made
The off-label wellness shift quietly changing retail, dining, and real money...
Three months ago, we put out what was effectively the first GLP-1 White Paper focused on the economic implications of all this.
Why The Future of Wellness Might Look More Like a Nightclub
Stop looking for the next gym. Start looking for the new third place.
This week I published a piece called The Story Everyone Gets Wrong About Me. If you haven’t read it yet, start there; it’s the piece that makes everything else here make...
The Story Everyone Gets Wrong About Me.
Hi, I’m Rach.
If you’re new here: welcome. If you’ve been reading for a while and just know me as “the VC who won’t shut up about GLP-1s and boutique fitness closures” — hi again, and also, fair.
A few weeks ago someone introduced me as:...
The Rich Girl Wellness Shift Nobody Is Talking About
How the wellness industry accidentally brought back diet culture...Here’s the framework I’ve started using to spot the winners before everyone else
There are lines outside frozen yogurt shops in New York again.
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Authors
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Hi, I'm Rach — The Wellness Investor. I decide which wellness brands are worth backing. Which means I know which ones are worth buying. Founder, investor & wellness hype girl behind Wellness Growth Ventures, The 2% Club, LA's cult-fave yoga studio.
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