The business of wellness—decoded. For savvy investors, thoughtful founders, and wellness lovers seeking smart insights on trends, deals, and the future of well-being.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 108 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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rachhirsch.substack.comLatest Issues
Target Just Made A $70B Bet & Issued Zero Press Releases. It's The Biggest Secret In Retail.
The #1 question I get: What Are Peptides & Why Is Everyone Talking About Them? // Target Just Made A $70B Bet & Issued Zero Press Releases. It's The Biggest Secret In Retail.
So you want to inject yourself…
I Got Asked to Speak at Harvard. My First Thought Wasn’t What You Think.
This one’s a little different.
Today I published my GLP-1 economy white paper — 45 pages mapping not just what’s happening, but where it goes next. What’s breaking, what’s being rebuilt, and where the real money gets made before it’s o...
THE GLP-1 ECONOMY
How Metabolic Drugs Will Reshape Wellness, Food, Healthcare, and Human Behavior // Wildly misunderstood. Drastically underestimated. This is the full argument.
Everyone’s talking about the drugs.
Why Target Is Betting on Small Brands (And What That Means)
Lucky Charms is Dying and Why General Mills Is Getting Nervous // Why Everyone Is Talking About Cortisol Right Now (And Where I’m Paying Attention)
I Just Spoke at HBS. You’re Still Underpricing GLP-1s.
We’ve Overbuilt Boutique Fitness. And No One Wants To Say What's Coming Next...
The Art of Changing What Something Means // The $40M Take I Got Pushback On? McKinsey Just Backed It.
The $40M Take I Got Pushback On? McKinsey Just Backed It.
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Hi, I'm Rach — The Wellness Investor. I decide which wellness brands are worth backing. Which means I know which ones are worth buying. Founder, investor & wellness hype girl behind Wellness Growth Ventures, The 2% Club, LA's cult-fave yoga studio.
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