We scour the web to find the most important news of the day for business owners, highlighting examples of owners confronting challenges and seizing opportunities.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 1441 | Founded | 6 years ago | Last Issue | 47 hours ago |
| Active | |||||
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21hats.substack.comLatest Issues
How Do You Know It’s Time to Give Up?
The founder of a struggling ecommerce business blames Big Tech, Apple’s security rules, and the cost of advertising. On our latest podcast episode, the business owners see it differently.
Good morning!
The Risk of Betting on SEO for AI
Shawn Busse says the paradox of marketing in our era is that no one wants to miss the big opportunity—but no one is sure precisely where that opportunity lies. Shawn thinks there’s a better approach.
Good morning!
The Numbers Said Don’t Do It. She Did It Anyway
In this week’s Dashboard, Leisa Peterson explains why she ignored her own instincts and her financial training to bootstrap a marketplace for used outdoor equipment.
Good morning!
‘All I Needed Were Buyers’
The owner of a pillowcase business says Big Tech, high advertising prices, and privacy rules have made it impossible for small online retailers to do what Casper, Away, and Warby Parker once did.
Good morning!
Marketing to Agents
Businesses used to block bots from their websites. Now they’re investing heavily in trying to be among the first wave to attract them—even though what works now could change in two months.
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Authors
The writers behind this newsletter.
For 20 years, I've been covering entrepreneurs for Inc., Forbes, and The New York Times. Now I'm building the 21 Hats community for business owners.
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