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Write Like You Mean It with Judi 411

Judi Harrington

For those who love a good sentence and a little sass (and soul).

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PricingFreemiumPublishesWeekly
Issues190Founded5 years agoLast Issue10 days ago
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Latest Issues

Writing for Tomorrow’s Question

A few years ago, I worked with a realtor on a Buyer’s Guide.

On the surface, it looked like a marketing brochure.

It introduced her approach, explained the home-buying process, and gave prospective buyers a sense of what it would be like...

10 days ago
4
1

What Happens Next?

One of my favorite content projects began with a real estate attorney who spent a good portion of his day answering client questions.

At first, that didn’t strike me as unusual. Buying or selling a home is unfamiliar territory for most peo...

17 days ago
4
3

Your Clients Already Wrote Your Newsletter

A few weeks ago, someone asked me a question I hear with surprising regularity.

“How often should I email my newsletter?”

I gave the answer I always give.

“It depends.”

I realize that’s not especially satisfying. It certainly isn’t the...

24 days ago
3
1

The Accidental Copywriter

I’ve had a longstanding interest in archetypes—the Hero, the Mentor, the Rebel, the Sage. There’s something deeply satisfying about recognizing a pattern that has existed long before you noticed it. Once you see it, you can’t unsee it; the...

a month ago
8
1

The Three Pillars of Every Great Story

A writing lesson that quietly changed the way I communicate.

We’ve all heard the saying, “If you’re the smartest person in the room, it’s time to find a different room.” If you know me, you’ve likely heard me say it more than once—it’s one...

a month ago
6
3
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  • Judi Harrington

    Messaging strategist, copywriter, certified book coach, editor, and author of Fuckery. I find the good sentence buried beneath six paragraphs of explanation and turn complex ideas into clear, human language. Complex Messaging, Made Human.

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