Community, tools, and latest thinking for strategists, business coaches, and intrapreneurs
Platform | Substack | Pricing | Freemium | Publishes | Twice weekly |
---|---|---|---|---|---|
Issues | 166 | Subscribers | Read | 4thoption.substack.com |
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Many rapidly scaled companies won through channel strategy – finding or creating a new path to the customer. Consider Dell. They decided to sell PCs directly to consumers, bypassing traditional retailers. Salesforce delivered a customer rel...
Frederik Pferdt is Google's first Chief Innovation Evangelist and author of "WHAT'S NEXT IS NOW: How To Live Future Ready.”
This audio was recorded by an AI program.
This quick video covers the evolution of purpose. The purpose of your purpose is changing, not because investors and customers and marketplaces are asking companies to align to a bigger purpose, but due to mathematics. Digital technologies ...
The writers behind this newsletter.
Founder of Outthinker Networks. Recognized by Thinkers50 and Global Gurus as a world-leading management thinker specializing in innovation and strategy, Kaihan is the author of five best-selling strategy and innovation books, tools, and frameworks.
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