The 4th Quarter
Suraj Peramanu, Sid BalagaThe #1 Source for Breaking Down the Business of Sports & Entertainment
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Last Issue | 8 days ago | Active |
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Gucci Racing's F1 Experiment
FEATURED STORY
Gucci Racing’s F1 Experiment
F1 meets fashion. Fashion meets F1.
Last week, Gucci broke the internet by becoming the first luxury fashion house to serve as a title partner for an F1 racing team.
Starting with the 2027 FI...
The Sportsbook-Prediction Market Arms Race
FEATURED STORY
The Sportsbooks-Prediction Market Arms Race
We’re breaking down sportsbooks x prediction market arms race this week.
But before we dive in, we first want to shout out our financial AI partner Endex. It’s a product that we...
The Business Behind The Blazers Shakeup
FEATURED STORY
The Blazers Ownership Playbook is Misunderstood
Photo Creds: AP Photo/Craig Mitchelldyer
The NBA just wrapped what may be the greatest Conference Finals week in history.
Yet the team dominating the business press wasn’t o...
WHOOP vs. Google's Sports Wearables War
FEATURED STORY
WHOOP vs. Google's Sports Wearables War
WHOOP vs. Google Fitbit Air: who wins?
For those who opted to take a social media cleanse this past week, here’s the recap.
Google unveiled its new Fitbit Air, a screenless wearabl...
Why The Indian Premier League is the Next NFL
FEATURED STORY
Why The Indian Premier League is the Next NFL
“When will the media rights bubble pop?”
This is a question we hear get asked at every single sport business conference that The 4th Quarter has attended.
Bear case logic: st...
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