The Airline Observer
Brian SumersA newsletter covering the business of airlines, written for industry insiders.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 317 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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theairlineobserver.comLatest Issues
Alaska Airlines Falls in Love With Debit Cards (Again)
It sees a surprisingly large opportunity.
Dear readers,
This Is Why Southwest Is Adding Lounges
I still don’t like how the airline is positioning its new clubs. But as an economic matter, it’s the right move. CFO Tom Doxey made that clear last week.
Dear readers,
Why Qantas Gave Up on A380s
The superjumbo has never been a great fit. Now, Qantas finally has enough aircraft on order to replace it. Also: Qantas has a new A321XLR strategy.
Today’s post is sponsored by:
Can an Airline Product Be Too Nice?
I think so, particularly if it doesn’t match the carrier’s brand promise.
Dear readers,
Wait, What? United is a Cool Brand?
The airline is taking chances on social media as it tries to change how consumers see it. So far, I’d say the approach is working.
Dear readers,
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Airline Observer.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Airline Observer ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #49 | |
| #2 |
Authors
The writers behind this newsletter.
Brian Sumers writes The Airline Observer, a newsletter covering the business of airlines, including route networks, revenue management, onboard and airport product, and more.
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