The Airline Observer
Brian SumersA newsletter covering the business of airlines, written for industry insiders.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 315 | Founded | 4 years ago | Last Issue | 3 days ago |
| Active | |||||
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theairlineobserver.comLatest Issues
Why Qantas Gave Up on A380s
The superjumbo has never been a great fit. Now, Qantas finally has enough aircraft on order to replace it. Also: Qantas has a new A321XLR strategy.
Today’s post is sponsored by:
Can an Airline Product Be Too Nice?
I think so, particularly if it doesn’t match the carrier’s brand promise.
Dear readers,
Wait, What? United is a Cool Brand?
Dear readers,
Something weird is happening at United Airlines when it comes to how customers interact with the brand online.
United, which is very familiar with being the main character on social media,1 might now be the coolest airline o...
Scott Kirby Says American Must Fold in Chicago — Now for Different Reasons
Kirby makes a sound argument for why United should win all of Chicago. I still don’t see it happening.
Dear readers,
Almost Every Large U.S. Airline Soon Will Have First Class
Except Southwest — that's weird, right? Also today: Frontier is teasing profitability next year, and Air France-KLM and Lufthansa Group both want Tap Air Portugal.
Dear readers,
Audience Metrics
Subscribers, engagement, traffic and sponsorship for The Airline Observer.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where The Airline Observer ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
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| #42 | |
| #2 |
Authors
The writers behind this newsletter.
Brian Sumers writes The Airline Observer, a newsletter covering the business of airlines, including route networks, revenue management, onboard and airport product, and more.
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