TheAkin
Sarah JohnsonThe Akin's monitoring of a changing culture.
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 66 |
| Subscribers | Read | theakin.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Issue 006: The Dupe Economy
In 2023, a TikTok user posted a side-by-side comparison of a £395 Toteme scarf jacket and its £99 H&M lookalike. Within days, the H&M version sold out globally. This wasn't an isolated incident but a perfect crystallisation of our current m...
Issue 005: The Contradictory Consumer
Hello there,
The Akin Changemaker Report 2025
Every year, trend reports flood our feeds, promising the next big thing, but it is sales theatre masquerading as insight. Rather than perpetuating this cycle, The Akin has identified megatrends that operate beneath the churn of surface obse...
Cultural notations 004
Cultural Currents by The Akin
Authors
The writers behind this newsletter.
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