TheAkin
Sarah JohnsonThe Akin's monitoring of a changing culture.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 84 | Founded | 6 years ago | Last Issue | 3 months ago |
| Active | |||||
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theakin.substack.comLatest Issues
Lost Futures + Old Play Books
How the last two weeks of news and events have removed potential futures
In January, The Akin’s annual Changemaker report mapped the shifts we are seeing among early adopters.
2026 Changemakers: The Breaking Point
The Akin Annual Trends Report
Here we go again, the annual trends roundup, where I trawl report after report to track what the industry is reporting on and resurvey Changemakers.
Car Sex and Refuelling Anxiety?
The Challenges of The Automotive Industry
Over the last month, two car-related things caught my attention.
Youths Wellness Obsession
Is Gen Qs focus on wellness healthy?
Wellness is usually a topic that turns me off. This could be because I have unearthed so many concerning truths about it. But as someone whose job is to monitor the cultural canon and understand youth,...
Why "New Chill Girl" Should Be A Wake-Up Call
and it's devastating
This week, the Guardian reported on the “new chill girl”, a 2024 meme that has now become real-time behaviour. And honestly, it just made me tired. I’ve lived this before. I know exactly where this goes.
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Youth culture researcher.
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