
Consumers aren’t navigating brands—they’re asking AI for answers. And those answers increasingly determine who gets chosen and who gets left out. Coming soon in print (Wiley Business Publishing).
| Platform | Pricing | Only free issues | Publishes | Weekly | |
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| Issues | 78 | Founded | 2 years ago | Last Issue | 3 days ago |
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This holiday season, millions of shoppers will ask an AI before they ask a friend. Is that Black Friday doorbuster real? Is the text about my Amazon account legit? Can I get my money back for the gift that arrived broken? In the Answer Econ...
I’m flying to Orlando for my first ANA Masters of Marketing. I’ve been to plenty of ANA events, but never this one. I’m looking forward to the ideas, reunions, and conversations between sessions.
The past month of my book tour has been a w...
Last week at The Athena Project in New York, I heard the founder of an ad-tech company describe agents negotiating and executing a $15,000 media buy in about four minutes, with humans still signing off.
Then I thought about how long it tak...
There’s one AI issue I keep coming back to: where does the machine stop? This is also the topic of my guest column this week in Ad Age.
What triggered this for me is something I’m increasingly seeing among corporate executives — frankly,...
As I wrap up several days in Paris, I’m still searching for the right words for what this week meant.
On September 30, The Answer Economy officially launched, and I had the privilege of launching it here: on stage, at a signing table where...
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The writers behind this newsletter.
Co-Founder & CEO of BrandRank.AI. Former digital leader at Nestlé and P&G; Author of forthcoming book The Answer Economy: How Agentic AI, Not Ads, Will Shape the Future of Brands (Wiley). UC Santa Cruz & HBS grad.
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