The Answer Economy
Pete BlackshawThe AI-powered revolution few marketers saw coming: when answering customer questions and other "boring basics" became more valuable than traditional advertising.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 55 | Subscribers | Read | answereconomy.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Consumer Expectations Revolution: Six Principles for Winning the Answer Economy
I’ve been in marketing long enough to remember building P&G’s first interactive marketing operation in 1997. We thought we were ahead of the curve. And for a moment, we were.
10 Reasons You Can’t BS Anthropic
If you want to understand how unforgiving the AI era is about brand claims, start here:
The Super Bowl Campaign Defining an AI Inflection Point
What makes the Anthropic Super Bowl spots significant isn’t just that they’re clever or competitive. It’s when they’re landing — and what they’re reacting to.
AI Strategy Starts with Your Boring Website
For years, we treated the website like yesterday’s news. A destination. A brochure. A conversion surface.
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Authors
The writers behind this newsletter.
Co-Founder & CEO of BrandRank.AI. Former digital leader at Nestlé and P&G; Author of forthcoming book The Answer Economy: How Agentic AI, Not Ads, Will Shape the Future of Brands (Wiley). UC Santa Cruz & HBS grad.
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