The Answer Economy
Pete BlackshawThe AI-powered revolution few marketers saw coming: when answering customer questions and other "boring basics" became more valuable than traditional advertising.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Subscribers | Read | answereconomy.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Pass the Stuffing, Pass Judgment: Six AIs Argue Ken Burns' "The American Revolution"
Six AI “Answer Engines” gather around the Thanksgiving dinner table.
The $10 Billion Conversation That Changes Everything
I recently made the drive from Cincinnati to Nashville for Amazon UnBoxed, the company’s flagship conference for advertisers and brand partners. On stage, Amazon announced something that should fundamentally reshape how brands think about m...
When the Machine Questions the Master: Amazon, Anthropic, and the Curious Nature of the Answer Economy
One of the most fascinating insights from a dashboard we built on Amazon’s performance in Answer Engines came from, of all places, Anthropic — the large language model powering Amazon’s own AI shopping assistant, Rufus.
Big Tech’s $360B Bet — and What It Means for the Answer Economy
Yesterday, the New York Times published an article titled “Big Tech’s A.I. Spending Is Accelerating (Again)” — and, just as revealingly, more than 700 reader comments that felt like a public therapy session about the future.
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Authors
The writers behind this newsletter.
Founder/CEO, Brandrank.ai, Ex-Digital Leader: Nestle, P&G, Nielsen. Author "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000" (Doubleday). Proud Alum: UC Santa Cruz (home of Banana Slugs), Harvard Business School. Urgent Optimist.
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