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The Automation Navigator - Sean Dotson

Sean Dotson

The Automation Navigator explores the evolving world of automation, robotics, packaging, AI, economics, and leadership. Drawing on decades of experience in industrial automation, it offers practical insights and clear thinking to help operators, engineers

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Substack
PricingOnly free issuesPublishesWeekly
Issues51Founded3 years agoLast Issue6 days ago
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Latest Issues

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A Billion Dollars for a Name

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  • Sean Dotson

    Founder, CEO, engineer, robotics and automation leader. I speak about automation, packaging, robotics, technology and M&A activity in our industry.

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