The Bag
Nathan McCartneyA newsletter breaking down the business and economics of artists, entertainers, and labels.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 23 | Founded | 4 years ago | Last Issue | 8 months ago |
| Active | |||||
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thebag.substack.comLatest Issues
First Week Sales in Music: The Most Misleading Stat, Label Shakeups, Wartime CEOs, and the NFL’s Billionaire Owners
The Bag is Back
It’s been a while since I published. I’m grateful to everyone who stayed locked in and kept supporting.
The Bag started during Covid as pure curiosity. I wanted to know how the music business really works. The deeper I w...
Streaming Kingpins: How Drake, Daniel Ek, and Sir Lucian Grainge Make Each Other Rich
“I got enemies, got a lot of enemies…” ~ Drake “Energy”
The music industry has been buzzing since March 2024, when Metro Boomin and Future dropped “Like That,” featuring a fiery verse from Kendrick Lamar that sparked controversy, seemingly...
The Challenge is the Opportunity
Most days, I move through life on autopilot, watching my to-do list grow endlessly as I mechanically complete tasks. Even in moments of rest, I find myself mindlessly scrolling through content, emerging more exhausted than renewed.
But rec...
More Dollars Than Followers - Live from the Underground Rap Scene
The internet is an interesting place. Depending on where you spend your time and how the algorithms are tuned to your activities, significant events can unfold without ever coming to your attention.
Take Caitlyn Clark, for example. Despite...
A Review of the Funds in the Music Rights Acquisition Space
“It’s not gonna stop. Once capitalism gets involved, there is no moderating it. We are going into corporatized ownership. It’s an arms race. And it’s just gonna keep going. Capitalism will find its way into the cracks.” ~ Gerry Cardinale...
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Authors
The writers behind this newsletter.
Former Head of Music @verizon | Former SVP, Commerce @rocnation | Co-Founder @superphone [email protected]
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